< Back to Press Releases



For immediate release: 9 December 2009

Adopt the cult hero of the legendary PlayStation? game with out of this world new product ranges

Earth calling all big fans of the much-loved PlayStation? game LittleBigPlanetTM. For the very first time you can adopt your own SackboyTM as the iconic character springs into real life action with a super cool range of products available to buy and collect. Snap up a whole sack-full of goodies including figurines, mugs, keyrings, t-shirts, hoodies and loads more, all featuring the loveable little character. The power of play is now in your hands and can even fit in your pocket so unleash your creativity and let your imagination run wild as Sackboy and LittleBigPlanet morph into life and join you wherever you go this winter.

Home to the small but mighty Sackboy, LittleBigPlanet is an irresistible world of endless possibilities where imagination is everything. Whatever you can see, you can enhance. And whatever you don't see, you can invent. All you need is curiosity, creativity and a thirst for fun: LittleBigPlanet provides the rest! Now this gameplay just hit a whole new dimension as the irresistible Sackboy is transformed into a quirky range of collectable souvenirs starting from just?2.99.

Available to buy now at selected UK high street stores and online retailers including HMV, Play.com, The Hut and Firebox.com, Sackboy keyrings and figurines will be the first to hit gamers’ wish lists this Christmas. You may even be lucky enough to bag a sought-after angry version of Sackboy in your stocking, plus watch out for more amazing products and characters released in the New Year that will really put a smile on the face of all you fans across the nation.

So get ready for 10 times more fun in early 2010 when Sackboy and Sackgirl are busy taking shape to form a fantastic range of soft toys, mugs, bags, posters and more. Style and fashion flair are key to life on LittleBigPlanet so it’s handy that Sackboy’s celebrity status even stretches to his very own clothing range from Bravado. Wear the T-shirts and hoodies with pride as Sackboy represents the ultimate fashion statement to ensure you are the trendiest little or big kid in town. Plus, don’t miss more‘out of this world’ products coming soon, including collectable mini-figurines, children’s sleepwear and underwear and all you need to keep in tune with the coolest character in the universe!

Ratchet&ClankTM fans can also look forward to racing into stores in early 2010 to clamber over the first ever must-haves, including bags, keyrings and toys, featuring the exploits of their favourite crime-fighters.

- ends -

For further information please contact:

Kate Last or Hannah Milne

Rare Communications

T: 020 7284 5911

E: kate@rarecommunications.co.uk/ hannah@rarecommunications.co.uk

Notes to editors:

About Target Entertainment Group

Target Entertainment Group is a successful production and rights management business. With offices in the UK and USA, Target creates content and manages rights and brands.

Target’s licensing division manages some of the world’s most familiar and renowned entertainment brands. This includes the rights to Sony PlayStation? software IPs (Intellectual Properties) in the UK and EMEA, including LittleBigPlanetTM, InvizimalsTM, God of WarTM and EyePetTM, the girl’s fashion brand Brit Chicks, pre-school animation Fluffy Gardens and the live action comedy series Emu.

About LittleBigPlanetTM

LittleBigPlanetTM is an irresistible world where creativity is part of the gameplay and playing is part of the creative experience. Teeming with places to explore, creative tools to collect and puzzles that baffle, it challenges gamers to make their way through it however they like, modifying and creating elements of their surroundings as they go. SackboyTM can design, shape and build both objects and entire levels using his intuitive toolbox of skills and materials– and, when gamers have created a level, they can invite anyone to come and share it via PLAYSTATION?Network.

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com