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Break Open the Thermometer: Mercury Meltdown Revolution Launches on the Wii Today!

Marina Del Rey, Calif. - October 17, 2007 - Environmental poisons never play by the rules. Just when you think they are rounded up they give you the slip. Today worldwide videogame publisher and developer Ignition Entertainment Ltd. launches Mercury Meltdown Revolution for the Wii™ home video game system, the addictive, safe gaming alternative to playing with dangerous transition metals. Mercury Meltdown Revolution is rated E for Everyone and is now available at major retailers nationwide for $19.99.

Set within a colorful virtual lab, you’ll guide a silvery mercury blob through more than 150 levels of chemical frolic that tests your reflexes and nerve. Balance the Wii Remote in both hands as you tilt the vividly rendered world of Mercury Meltdown Revolution. Carefully creep the slippery blob through mazes, avoid mechanical obstacles, and balance on wobbly platforms that threaten to toss you into the abyss.

“Mercury Meltdown Revolutionis a deep and unique puzzler, taking full advantage of the Wii’s innovative controls,” says Ken Gratz, Director of Product Development at Ignition USA.“This is an essential title for anyone who has a Wii, especially at only $19.99 - you can’t afford not to own it!”

Foresight is a must in Mercury Meltdown Revolution as doors lock out the wrong colored blob. Be ready to handle more than one blob at a time, careful to keep enough mercury in play to complete the level. If you avoid the traps, which can take a chunk out of your blob, you’ll squish and squirm your way to a new Mercury Meltdown Revolution lab.

Mercury Meltdown Revolution is about precision control and timing. This game will have you leaning sideways, backwards, and every which way in the hopes of nudging your blob just… a little bit… further… Or have you crying out loud as your blob lands with a sad splat on the lab floor.

Mercury Meltdown Revolution features:

? Hidden labs and bonus features– Seemingly endless challenges

? 480p support– There’s nothing prettier than the gleam of mercury

? 150+ levels of action– Feed your puzzling need

? Mini-games galore including Rodeo, Paint, Metrix, Shove and Race

? Dynamic physics– Shimmy, shake, and shiver like the mercury blob

? Full integration with the Wii Remote Motion Sensor, plus Classic Controller support

? A critically anticipated puzzler for $19.99! The deepest game for the fewest bucks

? Rated“E” for Everyone: A new gaming addiction for players of all ages to pick up and play

For more information on Ignition Entertainment titles, please visit www.ignitionusa.com

Ignition Media Contacts:

Brandon Price

Reverb Communications

209-586-1495 x113

Brandon@reverbinc.com

Tracie Snitker

Reverb Communications

209-586-1495 x104

Tracie@reverbinc.com

ABOUT IGNITION ENTERTAINMENT LTD

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

ABOUT UTV SOFTWARE

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA.

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith’s Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair’s“The Namesake” and under-Production M. Night Shyamalan’s“The Happening”. Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India’s largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programs a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel– Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slew of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at www.utvnet.com

Wii and the Wii logo are trademarks of Nintendo.? 2006 Nintendo.

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