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Boulder Dash® Sequel drops into PlayJam's Global Connected TV Games Network

London– November 22, 2011 - PlayJam and First Star Software, Inc. announce an exclusive agreement for PlayJam to distribute Boulder Dash??-Treasure Pleasure™?across its global Connected TV games network .

PlayJam, the premier destination for games on Connected TV, announces the latest addition to its growing list of third party titles from world-renowned developers such as Relentless, Slingo and Puzzler.?Together with PlayJam, First Star Software, Inc. brings this arcade classic, first developed by Solware Ltd. and First Star Software, Inc. for PCs, to Smart TV. Boulder Dash??-Treasure Pleasure™ will launch across PlayJam's network of Samsung, LG, Sony and Panasonic TV's, as well as on Google TV and Western Digital devices to name a few.?

Undoubtedly First Star Software's best-known game, Boulder Dash?, and its many sequels, continue to delight and challenge casual and hard-core players of all ages and both sexes.?Since its initial release in 1984, millions of units of Boulder Dash? have been purchased worldwide on numerous platforms including?latest releases for Xbox LIVE? Arcade,?Windows PC, iOS and Android platforms.?The Nintendo 3DS version, Boulder Dash?-XL3D™, will be released in January 2012.?

"Boulder Dash? takes me right back to my childhood and it is a testament to the game that the brand continues to do so well today. Classic arcade titles such as this will find a natural home on PlayJam which enjoys a diverse user-base keen to engage with a broad spectrum of games out there,"?says Anthony Johnson, Commercial Director, PlayJam.

Comments Richard M. Spitalny, President, First Star Software, Inc. "The Boulder Dash? Series of games continues to delight users worldwide on a wide range of platforms. The potential of Connected TV to us is evident as was the choice of PlayJam when assessing who best to work with to access this new and exciting platform.

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For press enquiries, please contact:

Diane Mckaye, Schmedia

Tel: +44 7771 926726; Email: diane.mckaye@schmedia.co.uk


About PlayJam

The pioneer of games on TV, PlayJam originally emerged during the dawn of digital television back in 1999 as one of the first-ever interactive broadcast channels and went on to build a global footprint of 50 million homes. The company was sold to Open TV in 2001 and was re-acquired by its founder Jasper Smith at the dawn of internet-enabled TV in 2009.

Since then, PlayJam has become a global leader in the distribution of games across all major connected TV brands including Samsung, LG, Panasonic and Sony. The PlayJam service is underpinned by its Social Engagement Platform affording game developers a powerful tool-set to enhance, monetize, promote and distribute their content across PlayJam's global TV network.

The company recently announced $5 million investment from GameStop Digital Ventures, Adobe Ventures and Endeavour Ventures to fuel further growth, capitalizing on the rapidly expanding connected TV market.

About First Star Software, Inc

First Star Software, Inc. has been developing, publishing and licensing entertainment software since 1982, having created numerous best selling and award winning computer titles including Boulder Dash? and the SPY vs. SPY? series of games. Millions of units of each of the Boulder Dash? and Spy vs. Spy? series have been sold throughout the world.? A privately held corporation, it is one of a very few surviving publishers from the early 1980’s that are run by the original founders.


BOULDER DASH?, FIRST STAR SOFTWARE, INC. and its logo are registered trademarks of First Star Software, Inc. Boulder Dash?-Treasure Pleasure™, Boulder Dash?-XL3D™ and the names and likenesses of Rockford™ and Crystal™ are trademarks of First Star Software, Inc. Boulder Dash?-Treasure Pleasure™ was developed for computers by First Star Software, Inc. and Solware Ltd. FlyOrDie and its dragon logo are trademarks of Solware Ltd. Boulder Dash? was created by Peter Liepa with Chris Gray.? Audiovisual material owned and Copyrighted? 1984, 2011 FIRST STAR SOFTWARE, INC. All rights reserved.


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