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BMW M3 GT2 RACES ONTO THE FRONT COVER OF NEED FOR SPEED SHIFT FROM EA

REDWOOD CITY, Calif.– May 29, 2009– Start your engines! Electronic Arts Inc. (NASDAQ: ERTS) today announced that Need for Speed™ SHIFT will feature 18 authentic race tracks and over 65 pixel-perfect cars including the one-of-a-kind BMW M3 GT2 that will grace the cover. The spectacular SHIFT cover car is one of the fastest, most powerful cars ever to be featured in a Need for Speed game. Designed to deliver a true drivers experience, SHIFT boasts legendary cars from the past 35 years, each one modelled to deliver an incredible sense of speed and realism.

At Electronic Entertainment Expo (E3) in Los Angeles, gamers will also get a first look at a wide spectrum of the seminal performance machines in the game, including classic cars like the 1972 Nissan Skyline 2000GT-R, renowned tuners like 1995 Mazda RX-7, and ultra-exclusive exotic cars like the 2007 Lamborghini Revent?n. The best way to show off these hot rides is to take them for a spin on the track. Need for Speed SHIFT features over 50 unique layouts across 18 tracks including real-world locations and fictional circuits. Players can race on world-renowned tracks like the grueling 20 km Nordschleife or meticulously-designed fictional circuits found in Glendale with its steep grades, hairpin corners and blind crests.

“Need for Speed SHIFT is about the intense power and emotion of being behind the wheel and this carefully selected list of cars and tracks was chosen to give players the ultimate driving moment,” said Patrick Soderlund, Senior Vice President at EA Games Europe.“SHIFT is the evolution of racing genre. We’re delivering the first truly immersive driving game by combining perfectly modelled cars and tracks with the dramatic realism of the true driver’s experience.”

Need for Speed SHIFT car roster:

2006 Aston Martin DBR9

2009 Audi R8 LMS

2008 Audi R8

2008 Audi RS 4

2007 Audi S3

2007 Audi TT 3.2 quattro

2006 Audi S4

BMW M3 E36

BMW M3 E46

BMW M3 E92

2008 BMW 135i Coup?

2009 BMW M3 GT2

2007 BMW Z4 M Coup?

2008 Bugatti Veyron 16.4

2006 Dodge Challenger Concept

2008 Dodge Viper SRT10

Falken Tire 2010 Ford Mustang GT

2010 Ford Shelby GT500

2007 Ford Focus ST

2006 Ford GT

2006 Need For Speed Shelby Terlingua

1996 Ford Escort RS Cosworth

2009 Chevrolet Camaro SS

2006 Chevrolet Cobalt SS

2006 Chevrolet Corvette Z06

2006 Honda Civic Si

2000 Honda S2000

2006 Koenigsegg CCX

2008 Lamborghini Gallardo LP560-4

2007 Lamborghini Murci?lago LP640

2007 Lamborghini Revent?n

2006 Lotus Elise 111R

2007 Lotus Exige S

2005 Maserati MC12 GT1

2008 Mazda MX-5

2006 Mazda RX-8

1995 Mazda RX-7

1994 McLaren F1

2007 Mercedes-Benz SLR McLaren 722 Edition

2007 Mercedes-Benz SL65 AMG

2008 Mitsubishi Lancer EVOLUTION

2006 Mitsubishi Lancer EVOLUTION IX MR-edition

2003 Infiniti G35 (V35)

1997 Nissan 200SX (S14)

2009 Nissan 370Z (Z34)

2006 Nissan 350Z (Z33)

2009 Nissan GT-R SpecV (R35)

2008 Nissan GT-R (R35)

2000 Nissan Silvia (S15) spec.R AERO

1999 Nissan Skyline GT-R (R34)

1972 Nissan Skyline 2000GT-R

1992 Nissan 240SX (S13)

2006 Pagani Zonda F

2010 Pagani Zonda R

2008 Porsche 911 GT2

2009 Porsche 911 GT3 RSR

2006 Porsche 911 GT3 RS

2004 Porsche Carrera GT

2007 Porsche Cayman S

2008 Renault M?gane RS

2007 SEAT Leon CUPRA

2006 Subaru Impreza WRX STi

2007 Lexus LF-A Concept

2008 SCION tC

1986 Toyota Corolla GTS (A86)

2008 Volkswagen Scirocco

2006 Volkswagen Golf GTI

Need for Speed SHIFT track list:

1. Alpental

2. Autopolis International Racing Course

3. Ambush Canyon

4. Brands Hatch

5. Dakota

6. Ebisu Circuit

7. Glendale

8. Hazyview

9. Mazda Raceway Laguna Seca

10. London

11. Miytomi

12. Nordschleife

13. Road America

14. Rustle Creek

15. Silverstone

16. Circuit de Spa Francorchamps

17. Tokyo

18. Willow Springs

Need for Speed SHIFT is being developed by Slightly Mad Studios in collaboration with Black Box and Patrick Soderlund. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. The PSP? (PlayStation? Portable) version is being developed by EA’s Bright Light studio.

Need for Speed SHIFT is scheduled to ship in Europe on September 17 and in North America on September 22 on the PLAYSTATION?3 computer entertainment system, Xbox 360? video game and entertainment system, PC and PSP. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

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