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Bluehole Studio Decided to Self-Publishes TERA in the North America

Changed the company name from Bluehole Interactive to En Masse and recruited game industry veterans

Seoul, Korea, February 26th, 2010?- Bluehole Studio announced that its highly-anticipated Massively Multiplayer Role-Playing Game (MMORPG) TERA will be self-published for the North America region by its subsidiary, En Masse Entertainment, formerly Bluehole Interactive.

En Masse is set out to become a global publisher and its first game will be the next generation flagship game, TERA. En Masse recently recruited industry veterans including Patrick Wyatt, a co-founder of ArenaNet, and Chris Lee and Brian Knox, people behind a successful launch of AION in the North America.

Patrick Wyatt, COO at En Masse, will give a speech at GDC 2010 in San Francisco from March 8-13.

"Our inaugural project, TERA, is one that we feel deeply passionate about and will reflect our approach and commitment to the Western gaming community," said Dr. Jae-Heon Yang, CEO of En Masse Entertainment.

TERA kicks off the 3rd Closed Beta test from February 26 for 10 days via NHN Hangame in Korea.

♦ Management

Jae-Heon Yang, Ph.D.

Chief Executive Officer

Director of the BHS Board

CTO and Vice President of NCsoft

CEO and Founder of Imazic Entertainment (MMORPG developer)

Professor of Computer Science at KAIST

Patrick Wyatt

Chief Operating Officer

CTO of NCsoft West

Co-founder of ArenaNet

VP of Research&Development at Blizzard

- Lead Producer of WarCraft, WarCraft 2

- Lead Programmer of StarCraft, Diablo MP

Chris Lee

VP of Publishing

Senior Marketing Director at NCsoft West

Group Manager at Microsoft

- Managed 1P franchises including Halo

Product Manager at EA

Brian Knox

Senior Producer

Producer at Ncsoft West

- Launched AION

- 6 years of Korean product experience

About Bluehole Studio

Thus Bluehole Studio was born in March 2007 in Seoul, Korea, with a focused mission to develop premium MMORPG for audiences around the world. Over the last 2 years Bluehole has grown into a world class company, and it is partially owned by international venture capitals who share this bold vision, such as Altos Ventures ( www.altosventures.com) based in Silicon Valley, California.

For Press Contact for Bluehole Studio

Kyung-bum Kim

bom@bluehole.net

+82-02-2175-7995

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