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Blood, sweat, tears…and tantrums

Prince Harry tops list of celebs we’d want on our side in a combat zone

·         Soldiers, fire service, doctors and nurses, police officers and professional rugby players are the professions the public would want on their side

·         Prince Harry, Jessica Ennis, Bear Grylls, Sir Chris Hoy and Nicola Adams top five celebs

·         Advertising / PR execs, reality TV stars, estate agents and MPs are professions we’d least trust to do their bit

·         ‘Two years would do ‘em good’ – Piers Morgan, Joey Barton, Joey Essex and Helen Flanagan are the celebs we most want to send on National Service

·         Current celebrity role models lack discipline, teamwork, communication skills and bravery

1 November, 2013: Prince Harry may be known as much for his pool parties and love of the nightlife but when it comes to bravery, fighting spirit and determination, he’s the number one personality we’d want at our side in a combat zone. 

TOWIE star Joey Essex came top of a ‘Duds Army’ of people we’d least want on our side, along with the leaders of our main political parties*.

Those are some of the key findings according to new research by GAME Retail Ltd to mark the release of Call of Duty: Ghosts.

In light of the results, GAME has pledged to send their exclusive Free Fall edition to avid gamer Prince Harry and offered Joey Essex, a day at boot camp to get him into shape. The Free Fall edition, only available at GAME, has an additional online-multiplayer level, where gamers work as a team under fire in a collapsed building.

The A-list

Officer Harry (75%) leads a small band of high-profile figures in an ‘A-list team’ the public would trust to serve with. Second was Olympic boxer Nicola Adams (60%), followed by Jessica Ennis (59%) and soldier turned TV presenter, Bear Grylls (56%).

Feisty matriarch Sharon Osborne (33%) and chef Gordon Ramsay just squeezed into an otherwise sports-heavy list that included Paralympian David Weir (50%) and David Beckham (40%).

However, there was no place even for James Bond: hard men Daniel Craig (31%), Tom Hardy (23%), Danny Dyer (22%) and Idris Elba (21%) all failed to make the cut along with driving fanatic, Jeremy Clarkson (24%).

Duds Army

Ed Milliband (12%) and David Cameron (15%) all made the bottom ten – those we’d least want on our side. Perhaps worryingly for them, Boris Johnson (25%) was the highest scoring politician in the poll.

Reality TV stars; Joey Essex (4%), Spencer Matthews (5%), Gemma Collins (5%) and Rylan Clark (7%) came bottom of the poll along with the likes of Pete Doherty (5%) and TV comic Alan Carr (12%).

‘Two years National Service would do ‘em good’

National service may have ended in 1960, but GAME asked which personalities we’d most like to make exceptions for. Privates Piers Morgan (72%), Pete Doherty (71%), Joey Barton (69%), Helen Flanagan (68%) and Joey Essex (68%) were selected as the five to go, in the belief it would do them good.

Professions – mums braver than footballers

Asked to consider bravery teamwork and reliability, it’s no surprise that we’d most want soldiers (81%) doctors and nurses (61%) with us in a combat zone. Professional rugby players (33%) Stay-at-home mums (27%) and builders (21%) were the non-service professions to also score highly – considerably more than professional footballers (3%).

Advertising and PR executives (0.4%), estate agents (1%), MPs (1.4%) and investment bankers (1.5%) and hairdressers (1.7%) finished bottom in a list of ten.

You could be playing against Harry!

According to the research discipline (69%) is the quality Brits think is most lacking from today’s role models. This was followed by teamwork (63%), leadership (62%), communication skills (59%) and bravery (58%).

GAME Marketing Director, Ailsa McKnight said: ‘Prince Harry isn’t just a military man, he’s also an avid gamer and someone the public believe they could depend on in a high-pressure situation when others simply can’t cope.

“There’s no one better to have on your side playing Call of Duty: Ghosts and we’ll be making sure he has one of our exclusive copies of the Free Fall Edition. It’s possible that you could be playing alongside royalty once you get your hands on a copy, and he could be part of the team leading you to victory!”

- Ends -

Personalities - top 10

1.       Prince Harry (75%)

2.       Nicola Adams (60%)

3.       Jessica Ennis (59%)

4.       Bear Grylls (57%)

5.       Sir Chris Hoy (56%)

6.       Sam Warburton – British Lions captain (53%)

7.       David Weir - (50%)

8.       David Beckham (40%)

9.       Gordon Ramsay (38%)

10.   Sharon Osborne (33%)

Personalities – bottom 10

1.       Joey Essex – TOWIE (4%)

2.       Spencer Matthews – Made in Chelsea (5%)

3.       Gemma Collins - TOWIE (5%)

4.       Pete Doherty (5%)

5.       Helen Flanagan (5%)

6.       Rylan Clark – X-Factor (7%)

7.       Nick Clegg (11%)

8.       Alan Carr (12%)

9.       Ed Milliband (12%)

10.   David Cameron (15%)

Professions – top five

1.       Soldiers 80%                                                      

2.       Fire service 79%

3.       Doctors and nurses 61%

4.       Police officers 55%

5.       Professional rugby players 33%

Professions – bottom ten

1.       Advertising/PR                 0.4%

2.       Estate agents                     1%

3.       MPs                                       1.4%

4.       Investment bankers       1.5%

5.       Hairdressers                       1.7%

6.       Actors                                   2%

7.       Journalists                           3.2%

8.       Premier league footballers 3.7%

9.       Lawyers                               4.3%

10.   Traffic Wardens                4.7%

*Research was conducted by One Poll on a sample of 2,000 adults on behalf of GAME, October 2013


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