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February 25, 2009 (Dallas, TX)– Dallas-based Blockdot has released“Rock Rocket,” a power-packed game for LEGO? Systems, one of the world's leading manufacturers of play materials for children.

The game, which was created to promote the new LEGO Power Miners product launch, lets players take control of one of three rock monsters for high-flying fun through hidden caves below the surface of the Earth! Additional Rock Monsters can be unlocked by players who learn secret Power Miners codes.

Grab your mouse and dive into the game, because the fun is about to begin! Shake your mouse left and right to build the momentum of your Rock Monster….then launch! Watch as the Rock Monster hurdles through the air. Click your mouse to gain altitude— and grab crystals to pick up points. The longer and farther you fly, the better your score.

Blast off with Rock Rocket’s frenetic fun by playing the game on the LEGO Power Miners site http://powerminers.lego.com or on Blockdot’s gaming portal http://www.kewlbox.com/games/GameDetail.aspx?GameId=319.

Read what LEGO fans are saying about the game in the official LEGO forums http://messageboards.lego.com/en-US/default.aspx, including:

•“It’s Brill! It deserves prizes!”— Moonshadow007

•“IT’S AWESOME!!!!! I love it! I also really like the poll-I was Firox!”— lswmaster4

•“Rock Rocket is so asome!!!!!!”— Ha-ya-to422

•“I played and I am beast”— jjrhee

•“Wow... Amazing game. My highest score was somewhere in the 4,000's. I also learned I'm most like Fireox. Cool game, LEGO.com, I'll be playing for weeks!”— smiley23atgym

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson




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