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Blizzard Entertainment(R) Announces New Global World Of Warcraft(R) Arena Tournament Format

2008 World of Warcraft Arena Tournaments to feature competition on dedicated regional tournament realms and more than $200,000 in cash prizes

FOR IMMEDIATE RELEASE

15 February, 2008

PARIS, France.– Blizzard Entertainment, Inc. today announced plans to launch a new type of tournament competition using the Arena System in World of Warcraft?, its popular subscription-based massively multiplayer online role-playing game. The tournaments will take place on special realms that allow competitors to instantly create level-70 characters with epic equipment, placing the focus on tactics and execution rather than normal adventuring.

“eSports is one of the most exciting facets of online gaming today,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.“We’re pleased to expand World of Warcraft’s tournament options for players who want to focus mainly on the competitive aspect of the game.”

The tournaments are scheduled to start in April with two rounds of online qualifiers in Europe, South Korea, North America, and the regions of Taiwan, Hong Kong and Macau. Each qualifier round will have a per-competitor entry fee - 15€/?12 in Europe; 20,000 won in South Korea; $20 in North America; and NT$450 in the regions of Taiwan, Hong Kong, and Macau - and will run for six weeks. During this time, teams will play 3-vs.-3 matches on the tournament realm in their region, with the top four teams from each round advancing to the regional finals to compete for more than $27,000 in cash prizes. Winners from each region will then be invited to a global championship event to compete for $120,000 in cash prizes, including a $75,000 grand prize.

Stay tuned to www.wow-europe.com for further tournament details.

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For additional information, please contact:

Jonnie Bryant: +44 (0) 1628 495 917 or jonnie.bryant@vgames.net

Cat Channon: +44 (0) 1628 495 918 or cat.channon@vgames.net

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