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BLAZE lights up the Wii Fit® accessory market with gym, health and fitness club group FITNESS FIRST officially licensed product range

For Immediate Distribution

Doncaster, UK– 23rd July 2009– BLAZE the internationally renowned peripheral manufacturer announces it has secured the exclusive worldwide rights to produce Fitness First branded fitness accessories across all platforms.

Fitness First is the world’s largest gym, health and fitness club group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognised as a symbol of fitness and wellbeing.

The fast emerging fitness market has seen over 20m Wii Fit? balance boards sold worldwide and this figure looks set to grow as new software products come to market.

BLAZE and Fitness First recognised the opportunity to enhance the user experience and to bring together the home and gym fitness markets with a range of high quality accessories that enhance the workout experience.

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Fitness First. This is a great opportunity for us to build on our established reputation for quality accessories with the perfect brand for our fitness range”

David Langridge, head of group marketing at Fitness First:-“The group is on mission to make the world a fitter place so products which enhance our core business fit into this perfectly.’’

The first phase release of BLAZE Fitness First accessories includes:

Fitness First Silicon Skin

Made from durable and flexible soft silicon material, the silicon skin fits perfectly over your Wii Fit? balance board. The non-slip surface is great for providing better grip to enhance your workout comfort and performance.

Fitness First Wii Fit? Yoga Mat

Constructed of three soft and durable layers the Wii Fit? Yoga Mat reduces impact and lessens strain placed on muscles and joints.

The textured surface gives improved traction during those vigorous Wii Fit? sessions!

Fitness First Wrist/Ankle Weights

Giving added resistance to your Wii Fit? workouts, these high comfort Fitness First weights are designed to strap to your wrists or ankles enabling you to maximise your workout whilst adding a touch of style.

Fitness First Wii Fit? Workout Kit

This full Wii Fit? workout solution includes all of the above accessories to provide the ultimate Fitness First experience. The perfect combination of resistance, safety and style gives you the optimised workout conditions you have come to expect from the world’s biggest and most respected health and fitness brand.

The Fitness First Range from BLAZE will be available at the end of October from www.blazeeurope.com and all leading video games stores from?9.99 for the singular accessories or a bargain?24.99 for the full workout kit.

For more information please visit: http://www.blazeeurope.com/wii/fitness-first-workout-kit-for-wii-fit/prod_103.html

Information about all BLAZE products can be found at www.blazeeurope.com

Information about all BLAZE products can be found at www.blazeeurope.com

About BLAZE Europe Ltd

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs. Operating from its main office and warehousing facility in the UK, BLAZE is part of the Leader group headquartered in Varese, near Milan.

With over 20 years of experience in the sector, the research and development team continually create a product range that is designed to meet the needs of a fast changing business, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

The portfolio spans all gaming console formats, from the major platform holders such as Sony, Microsoft and Nintendo, to the latest notebook computers and media devices.

Where products are not designed“in house”, product sourcing is focused on suppliers that provide industry leading levels of quality and reliability. BLAZE partners with only the finest engineers and over the years have developed excellent relationships with large manufacturing facilities worldwide.

Marketing teams in the UK and Italy build consumer demand through a broad range of marketing and PR activities across specialist and mainstream channels.

Exceptional trade support is provided through a range of cross-promotional and point-of-sale offerings.

BLAZE Europe distributes globally through its own sales force, direct to retail and through distribution partners worldwide.

www.blazeeurope.com

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 550 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. In the UK alone there are 164 FitnessFirst clubs with over 425,000 members.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk.

www.fitnessfirst.com

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Michael Flanagan

michael.flanagan@blazeeurope.com

(+44) 07771888652

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

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