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BLAZE announce that their new Fitness First health accessories for Nintendo Wii are in stock NOW!

For Immediate Distribution

Doncaster, UK– 21st January 2010– BLAZE the internationally renowned peripheral manufacturer announces it has secured the exclusive worldwide rights to produce Fitness First branded fitness accessories across all platforms.

Fitness First is the world’s largest gym, health and fitness club group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognised as a symbol of fitness and wellbeing.

The fast emerging fitness market has seen over 20m Wii Fit? balance boards sold worldwide and this figure looks set to grow as new software products come to market.

BLAZE and Fitness First recognised the opportunity to enhance the user experience and to bring together the home and gym fitness markets with a range of high quality accessories that enhance the workout experience.

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Fitness First. This is a great opportunity for us to build on our established reputation for quality accessories with the perfect brand for our fitness range”

David Langridge, head of group marketing at Fitness First:-“The group is on mission to make the world a fitter place so products which enhance our core business fit into this perfectly.’’

In stock now:

Fitness First Silicon Skin

Made from durable and flexible soft silicon material, the silicon skin fits perfectly over your Wii Fit? balance board. The non-slip surface is great for providing better grip to enhance your workout comfort and performance.

In stock now at only?9.99

For more information please visit:- http://blazeeurope.com/wii/fitness-first-silicon-skin-for-wii-fit/prod_102.html

Fitness First Wii Fit? Yoga Mat

Constructed of three soft and durable layers the Wii Fit? Yoga Mat reduces impact and lessens strain placed on muscles and joints.

The textured surface gives improved traction during those vigorous Wii Fit? sessions

In stock now at only?9.99

For more information please visit:- http://blazeeurope.com/wii/wii-fitness-first-yoga-mat/prod_99.html

Fitness First Wrist/Ankle Weights

Giving added resistance to your Wii Fit? workouts, these high comfort Fitness First weights are designed to strap to your wrists or ankles enabling you to maximise your workout whilst adding a touch of style.

In stock now at only?9.99

For more information please visit:- http://blazeeurope.com/wii/fitness-first-wrist-weights-for-wii-fit/prod_100.html

Fitness First Wii Fit? Workout Kit

This full Wii Fit? workout solution includes all of the above accessories to provide the ultimate Fitness First experience. The perfect combination of resistance, safety and style gives you the optimised workout conditions you have come to expect from the world’s biggest and most respected health and fitness brand.

In stock now at only?24.99

For more information please visit:- http://www.blazeeurope.com/wii/fitness-first-workout-kit-for-wii-fit/prod_103.html

The Fitness First Range from BLAZE is available NOW from www.blazeeurope.com and all leading video games stores from?9.99 for the singular accessories or a bargain?24.99 for the full workout kit.

Information about all BLAZE products can be found at www.blazeeurope.com

Information about all BLAZE products can be found at www.blazeeurope.com

About BLAZE Europe Ltd

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs.

With over 20 years of experience in the sector, the research and development team continually create a product range that is designed to meet the needs of a fast changing business, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

www.blazeeurope.com

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 550 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. In the UK alone there are 164 Fitness First clubs with over 425,000 members.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit www.fia.org.uk.

www.fitnessfirst.com

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Michael Flanagan

michael.flanagan@blazeeurope.com

(+44) 07771888652

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

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