Capcom have signed Bits + Pixels Agency to work on high profile, creative collaborations on their most beloved gaming brands across Europe.
BITS + PIXELS AGENCY - PRESS RELEASE - TUESDAY 16TH MAY, 2017
As one of the leading video game publishers, Capcom have an impressive portfolio of franchises, worthy of their huge and passionate fan base. Bits + Pixels Agency have been brought on to develop high profile collaborations which celebrate these iconic gaming brands such as Resident Evil™, Street Fighter™ and Monster Hunter™, as well as placing them in front of new and untapped audiences.
“We’re delighted to have Bits + Pixels come on board and are looking forward to seeing what imaginative collaborations they come up with, putting our multimillion selling franchises in front of a much wider audience” comments Antoine Molant, EMEA Marketing Director, Capcom.
“We’re thrilled to be working with Capcom and are huge fans of their franchises. Brand collaborations are undeniably very prevalent and increasingly impressive within pop culture and entertainment IPs. We certainly have a shared vision of how impactful partnerships could really speak to audiences both existing and untapped, and we’re very excited to get started on some very cool, perhaps slightly unexpected and hopefully stand-out projects.” Says Sandra Arcan, Co-Director at Bits + Pixels Agency.
Capcom will be joining Blizzard Entertainment on Bits + Pixels’ roster.
About Bits + Pixels Agency
Bits + Pixels Agency is a boutique licensing agency based in London, specialising in the video game industry. Founded by Sandra Arcan and Su-Yina Farmer, gaming enthusiasts with a combined 30+ years multidisciplinary experience, the agency is dedicated to delivering bespoke, intelligent brand extension for some of the world’s most iconic and well-loved gaming franchises.
Bits + Pixels Agency understand the immense cultural significance of video games, this exciting and continuously evolving industry which, undoubtedly, has one of the most fiercely passionate of fan bases. The agency aims to deliver branded products and experiences that reflect this innovation and creativity, for gamers and prospective fans.
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games including ground-breaking franchises Resident Evil ® , Street Fighter ® , Monster Hunter™, Ace Attorney®, Mega Man ® and Devil May Cry ®.Capcom maintains operations in the U.S., Canada, U.K., France, Germany, Tokyo, Taiwan, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com .
Capcom, the Capcom logo, Ace Attorney, Devil May Cry, Mega Man, Monster Hunter and Resident Evil are either registered trademarks or trademarks of Capcom Co., Ltd., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. “PlayStation” is a registered trademark of Sony Interactive Entertainment Inc. Xbox One is a registered trademark of Microsoft Corporation in the United States and other countries. All other marks are the property of their respective owners.