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F2P Summit, RichMix, London, 24 April 2014

F2P Summit returns on 24 April and organiser, Tandem Events, today announced the first two speakers. Jessica Sachs, director of developer relations at Big Fish, and Tim Nilsson, managing director of glispa, will be among the stellar line-up of free to play experts taking to the podium to share their knowledge and experiences with conference delegates.

In an insider presentation for F2P developers and publishers, Big Fish’s Jessica Sachs will reveal ‘ The Top 5 Mistakes in Free to Play and What to Learn from Them’.

"As the producer of Big Fish Casino, a 2013 top-ten grossing app across iOS, we have done many things right at Big Fish, but we’ve also done some things wrong,” said Jessica.

“My session will be honest and open as I reveal the Big Fish highs and lows and what we learned as a result. I’ll also unveil a range of case studies highlighting the five most common mistakes in free to play and the business model’s best practices, including ways to improve monetisation, what metrics to focus on and planning for the right amount of content.”

Tim Nilsson, managing director of glispa, a global media agency for the mobile and digital entertainment industry, plans to open delegates’ eyes to potential market opportunities in the BRIC territories with his session: ‘ Success is Possible in BRIC Markets – Here’s What You Need to Know to Make it Happen’.

“Everyone in the games industry is eyeing up the huge commercial potential of the BRIC Countries – Brazil, Russia, India and China. My talk will help F2P Summit delegates learn more about these markets and so have a better chance of success in them. I’m really looking forward to speaking at the conference in April and seeing everyone’s reaction to our current assessment and future predictions for these territories as there will be quite a few surprises “

The F2P Summit takes place on Thursday 24 April 2014 at RichMix in London. Registration is open now at www.f2p-summit.com. Passes cost just £195 with the early bird rate until 26 March 2014.


About Jessica Sachs, director of developer relations,  Big Fish

Jessica Sachs is a director of developer relations and a brand ambassador for Big Fish. She has been with the company since 2006. With over 7 years of hands-on experience in the casual games industry, Jessica has a fantastic understanding of the qualities that make-up a successful casual game. During her career with Big Fish, Jessica has worked with over 800 game developers, educating them on the casual games market and directly assisting many of them with successful game releases on the Big Fish Games website.

Prior to her career at Big Fish, Jessica achieved a B.A. in History, with a minor in Archaeology, at Washington State University with aspirations to become a professor in Medieval Archaeology. Jessica is originally from Wenatchee, Washington where she was raised on her family’s working cattle ranch.

About Tim Nilsson, managing director, glispa

Tim is managing director of glispa and has over 15 years of experience in internet and new media companies across Europe. Prior to joining the glispa team, he was global VP of publisher management and then country manager UK for ZANOX. Tim also co-founded Tillväxtpiloterna AB, an e-learning & recruitment company. At glispa, Tim is responsible for overseeing business development, recruitment, and publisher management.

For more information:

Please contact Charlotte Le Rougetel at Bastion on 020 7269 7900 or charlotte@bastion.co.uk

To apply for a press pass to F2P Summit, please email Charlotte.

About F2P Summit

The F2P Summit is a one-day conference and networking event, taking place at RichMix in Shoreditch, London on Thursday 24 April 2014. The F2P Summit is a unique event that explores all aspects of F2P and freemium from the developer’s point of view. There will be eight sessions including a keynote and panel discussion, a networking lunch and drinks in the bar afterwards.

Pass prices are being held at last year’s rates costing just £195 before 26 March 2014 at www.f2p-summit.com

About Tandem Events

Tandem Events has over 30 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop in Brighton, Evolve in Brighton, Indie Dev Day, Indie Dev Marketing, Develop in Liverpool, Evolve in London, GAMES:EDU, Games Marketing Forum and Games Grads. www.tandemevents.co.uk


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