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Beat Your Manager! Fantasy Football/Soccer App Announced for 2013 Season on AndroidiOS

Second-Screen football app blendsldquo;Championship Managerrdquo; style gameplay decisions with live fantasy football; pick your lineup and substitutes before the game, make subs during the live match to see if you can beat your clubrsquo;s manager!


Dublin, Ireland - Friday 9th August 2013. Beat Your Manager! Fantasy Games and Scraggly Dog Games are proud to announce a new free fantasy football/soccer app on Android and iOS devices for the 2013/4 UK Premier League season. The game is the first fantasy football league that lets players manage their favourite club and make decisions during live play, to see if you can beat the performance of the real-life manager! The game is accepting registrations for players interested in the Open Beta Test of the game at www.beatyourmanager.com

Developed over the past two years by founder Dr. Padraig Doolan, the game is the first fantasy football app to allow fans watching at home, the pub or in the stadium to make live substitutions. Shouting at the screen because a player isnrsquo;t doing what he should? Donrsquo;t suffer in silence! Swap that player for another, and see if the real-life managerrsquo;s decision to leave him on the pitch was a better call. The game also differs from other fantasy leagues in letting players manage their favourite club, and compare their decisions against the actions calculated for the real manager for the same match.

Using an advanced statistical scoring method, based onldquo;moneyballrdquo; principles, the game gets around the logic problem of scoring players who donrsquo;t play in real life by predicting their most likely score for that game. Combining this innovative approach with match day player performance data licensed from Opta, the game creates a unique per-player score, and allows the gamersquo;s logic to pit players against each other, and their teamrsquo;s manager. Players will also be able to set up private leagues among their friends, workplaces, schools, forums and see if they can beat each other in decision making across the season.

The app will be available in the coming weeks on Android and iOS, and players interested in being informed as soon as itrsquo;s available to download are invited to register their interest at www.beatyourmanager.com.nbsp;You can also follow the game at twitter.com/beatyourmanager , and become a fan at www.facebook.com/beatyourmanager

About Beat Your Manager Fantasy Games

Beat Your Manager Fantasy Games Ltd was formed in September 2012 and operates out of INVENT in Dublin City University, Ireland. BYMFG is run by Dr. Padraig Doolan, a former research scientist of over 16 years with over 30 peer-reviewed publications in bioinformatics and biostatistics and is part of the Enterprise Ireland sponsored New Frontiers Entrepreneur Development Programme. They are also working with former Jolt Online and gPotato Europe (now Webzen Europe) Marketing Manager Jamie McCormick and his team at Scraggly Dog Games.

The app, coming soon to Android and iOS at www.beatyourmanager.com is based on the English Premier League, giving players across the world a way to manage their club, create private leagues and have complete control over how their team is managed for individual games. This will then be assessed against bespoke and complex mathematics to generate performance scores between players. The game is the first to let players make decisions in-play, and then have these scored against the real-life actions of the manager on the day.

Notes for Editors:

Contact Details

For Press and Interview Enquiries, please contact

Jamie McCormick

Scraggly Dog Games, Dublin, Ireland



Screenshots and a game logo are available at URL

Background to company, founder and app

Beat Your Manager! Fantasy Games Ltd. ( http://www.linkedin.com/company/3271193?trk=tyah) is a high-tech startup company with an initial smartphone app-based product (Beat Your Manager! (BYM) Fantasy Football), based on the English Premier League. The company was formed on Sept. 17th, 2012 and operates out of INVENT, Dublin City University (DCU). Beat Your Manager! Fantasy Football is targeted specifically at fantasy football players in the U.K. and Ireland and will change the way fans play fantasy football by promoting active participation in the live game. Participants choose their favourite club and have complete control over who plays in particular games, barring injuries, suspensions, or transfers. For the first time, game users will be able to make in-game substitutions, thereby pitting the user primarily against the manager of his/her favourite club and will be available soon at www.beatyourmanager.com .

The founder (and CEO) Dr. Padraig Doolan, is a former research scientist, with over 16 years experience and 30 peer-reviewed publications in the areas of bioinformatics and biostatistics. Padraig was previously Program Leader of Expression Profiling, Bioinformatics and Biostatistics at the National Institute for Cellular Biotechnology (NICB). Padraig has been working full-time on developing his business since July 2012, in conjunction with participating on the Enterprise Ireland-sponsored New Frontiers Entrepreneur Development Programme (NFP).

This current enterprise is a combination of recent developments in sports statistics (best captured by the booksldquo;Moneyballrdquo;,ldquo;Why England Lose (re-titledldquo;Soccernomicsrdquo;) andldquo;The Numbers Gamerdquo;).


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