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Battleship, Hasbro’s iconic board game, now made available to 1.3 billion users on Facebook Messenger

p>AMSTERDAM, November 16, 2017 – Today, CoolGames released Hasbro’s Battleship for Instant Games, the new games platform of Facebook Messenger. More than 1.3 billion Messenger users can now challenge each other and instantly play this iconic board game against friends on their mobile phone.

Hasbro’s classic board game edition was first released in 1967 and millions of copies have been sold since. Hasbro Inc. is still selling Battleship in over 50 countries worldwide today.

Laurens Rutten, Founder and CEO of CoolGames: “We’re excited that we could bring this iconic game, in close collaboration with Hasbro, to the largest social network in the world. Enhanced by the many social and rich gameplay features that Facebook Instant Games offers, millions of new users can now experience Battleship on their smartphones.”

“CoolGames successfully adapted Battleship to fit messenger platforms, while maintaining the core gameplay and fun play experience from Hasbro’s iconic Battleship Game”, said Richard Cleveland, VP Hasbro Digital Gaming. “We are thrilled to be able to provide consumers new and unique ways to enjoy this classic family favourite.”

Battleship for Facebook Messenger is a turn-based multiplayer game, where users can engage in many battles against several friends. And through CoolGames’ matchmaking system, it also provides the opportunity to challenge random players who are not your Facebook contacts. Special power-ups such as the Air Strike can be unlocked to help sink your opponent’s ships.

Battleship for Instant Games is developed by CoolGames’ in-house studio and is based on HTML5 technology. CoolGames was a launch-partner for Facebook Instant Games in November 2016. Other successful titles that were released on Messenger include Arkanoid, Snake and Jewel Academy. CoolGames plans to launch several new AAA titles for Instant Games in the coming months.

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? Play Battleship on Instant Games here (If it doesn't work, go to messenger games and look for Battleship)

? Watch the game trailer of Battleship for Instant Games here

About CoolGames

CoolGames is a pioneer in bringing high quality and fun casual games to messaging platforms and was launch-partner of Instant Games by Facebook. It has released various AAA titles and expects to generate more than 2 billion gameplays on Messenger in 2017.

The company was founded in 2010 to prove that mobile games don’t have to be limited to the app-stores alone. Using 100% HTML5 technology, CoolGames has been publishing hundreds of games since. The company’s headquarter and in-house studio are based in Amsterdam, The Netherlands, with a satellite office in Tokyo. For more information about CoolGames, please visit corporate.coolgames.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com , and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Media Contact:

Matias Rodsevich

Communications Manager- CoolGames

Matias.Rodsevich@coolgames.com

Phone: +31619884082

 

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