The online racing game and car community reveals bespoke game experience for BMW Cars.
24th April 2012, BMW M Sport Studio, Munich. Auto Club Revolution today launched the BMW Experience, allowing players the opportunity to drive BMW’s latest M Sports performance car,? the BMW 1 Series M Coup?.
The BMW Experience offers visitors to BMW’s websites and social media channels a unique opportunity to drive the car in a specially built introduction to the Auto Club Revolution game. Players have the chance to customise their very own BMW 1 Series M Coup? which they can race on Victoria Harbour, the brand new race track, specially designed and built in conjunction with the BMW’s designers and designed to put the car through it’s paces.
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from BMW and over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online.
Andreas-Christoph Hofmann, Vice President Brand Communication BMW, Marketing services BMW Group:“Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution allows us to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically. In Eutechnyx we found a partner who shares our high quality standards– and we worked well together right from the start.”
“It is always a real challenge to render a vehicle’s distinctive handling accurately in a game– generating the models from CAD data is just not enough. To reproduce the handling of the BMW 1 Series M Coup? in ACR in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example,” said Doug Wolff, ACR Team Lead.
Auto Club Revolution already features licensed content from over 50 car and over 150 upgrade parts manufacturers plus a raft of licensed race tracks including Circuit de Spa-Francorchamps, Daytona International Speedway
Auto Club Revolution’s progression model unlocks free cars at regular player levels and allows them to be upgraded using credits, which are earned during in game activities (such as racing).
From today, players can take part in the BMW Experience from BMW’s websites, or at http://bmw.autoclubrevolution.com
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Tony Coles, Peppermint P
Tel: +44 207 240 2645
Rob Fleischer, Sandbox Strategies
Tel: +1 (212) 213 2451
Janina Wintermayr, Marchsreiter
Tel: +49 (89) 519 199 42
NOTES TO EDITORS
About Auto Club Revolution
Auto Club Revolution is a free-to-play online racing game and car community built in collaboration with the motor industry. Featuring officially licensed cars from over 50 of the world’s leading motor manufacturers, it delivers a console quality racing experience to the free-to-play market while providing a social platform for owning, customising and enjoying cars online.? The game’s front end is web-based, creating a powerful and flexible social platform for communities of car enthusiasts and racing fans to interact with each other and their favourite motoring brands. The racing experience itself is delivered via a downloaded application (client), built on the world class Eutechnyx-owned racing engine. This combination of web and app. empowers the player to manage their game, garage and network of friends on the web from anywhere, while the downloadable element provides the premium quality race experience that separates Auto Club Revolution from all other games in the sector.
Auto Club Revolution is designed, developed and published by Eutechnyx.
Eutechnyx is the world’s leading independent racing game developer. With a history spanning over 24 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. As well as its headquarters in the Gateshead (UK), the company has studios in Hong Kong, Chengdu (China) and Charlotte (USA) and a publishing office in London (UK).
Auto Club Revolution and Eutechnyx are registered trademarks of Eutechnyx Ltd. All rights reserved.