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Audi A1 Beat Driver launched on Apple’s Appstore.

Audi launches free to play A1 Beat Driver iPhone app with 9 free music tracks for you to race against.

On Monday 19th April 2010?AUDI AG launched the brand new Audi A1 Beat Driver app made exclusively for iPhone&iPod touch and which can be downloaded for FREE from the App Store.

Audi A1 Beat Driver is a rhythm based driving game delivering free new music from some of the best up and coming rock bands around the world including La Roux, The Rakes , Lo-Fi-Fnk and Torpedo. In total there are 9 fantastic FREE music tracks to choose from and enjoy.

In the game you steer your Audi A1 to collect the markers and avoid the hazards as you speed through a kaleidoscopic 3D world of sound and colour. Increase your score by collecting the bonus icons and don’t forget to clear your multiplier gauge (which builds up as you collect more points) to boost your multipliers and achieve the highest score possible.

The app comes with a number of features: get your name on the global Audi A1 Beat Driver leader board; challenge other players' high-scores; post your scores to Facebook&Twitter; or alternatively choose to find out more about the stunning new Audi A1– The next big Audi.

Kirk Ewing, creative director for VEEMEE, the developer behind the app explains,

“The Audi A1 is a small car with a big personality. If it were a music genre it would be more rock than pop and we wanted to bring that to life in this app. Music nowadays is such a big part of people’s in-car experience that we wanted to play with this idea but instead of listening to music tracks in the car, we put the car inside the music tracks.”

Kai Mensing, project manager at AUDI AG, concluded,

“We hope people really enjoy this FREE app with its entertaining game play, great new music and of course introduction to the newest member of the Audi family the Audi A1.”

Audi A1 Beat Driver is available for FREE download from the App Store.

Download the Audi A1 Beat Driver video trailer from: https://www.yousendit.com/download/bFFNYUp3T001aWF4dnc9PQ

You can also find it at: http://www.youtube.com/veemeetv

Track Listing for Audi A1 Beat Driver

“Accelerate” - Performed by Torpedo

“I’m A Rope” - Performed by Tommy Sparks

“Strength In Numbers” - Performed by The Music

"Farewell To The Fairground" - Performed by White Lies

"Gold Guns Girls" - Performed by Metric

“1989” - Performed by The Rakes

“Bulletproof” - Performed by La Roux

"Digital Age" - Performed by After The Fall

"Want U" - Performed by Lo-Fi-Fnk

A UDI AG

AUDI Group sold around 950,000 cars in 2009. The Company posted revenue of€29.8 billion and an operating profit of€1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gy?r (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest around€5.5 billion in order to sustain the Company’s technological lead embodied in its“Vorsprung durch Technik” slogan. By 2015, Audi plans to significantly increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels– with the aim of making the future worth living for generations to come. The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward-looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the newly established Audi Environmental Foundation.

VEEMEE LLP

VEEMEE is a creator of branded and original content for games platforms and virtual worlds, with offices in Edinburgh and London. VEEMEE currently operates the virtual retail outlet called The Original V-Store in PlayStation? Home with brand partners including Billabong, Monty Python, Island Records, Joystick Junkies, 8Ball and Worn Free. VEEMEE is also responsible for the AUDI AG space in PlayStation? Home launching in December 2009.

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Tom Page

PlayReplay

Email: tom.page@playreplay.net

Tel: +44 (0)7980 056 067

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