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Joint venture to create new programming and distribution opportunities for games publishers

London, 1 st June 2017 - Games industry production agency Attention Seekers today confirmed it has entered into an exclusive agreement with BT Productions (the production arm of BT Sport) to devise and produce new TV formats and LIVE content programming to showcase gaming, in all its forms, to existing and new audiences.

Attention Seekers will have access to BT Productions’ state of the art facilities in Stratford, London, to produce content that excites, engages and defines new standards for the industry.

“We are great admirers of BT’s forward thinking as evident from its approach to sports broadcasting and firmly believe this partnership will deliver programming that will position gaming as part of the mainstream entertainment mix, be it pro-esports, competitive gaming or entertainment based Gaming formats,” commented Phil Tucker, Founder at Attention Seekers.

Jamie Hindhaugh, chief operating officer, BT TV and BT Sport, said: “BT Sport has recently started to broadcast FIFA and Forza programming and the feedback has been extremely positive. Attention Seekers have many years of experience producing live broadcast events on behalf of the Gaming Industry.  We see their expertise in this market to be invaluable when driving new standards of broadcast entertainment with the emerging interest in competitive gaming. The combination of our production facilities and distribution network alongside Attention Seekers’ creativity and industry know how will provide games publishers with new ways of engaging with players and fans.”


For further information please contact:

Ben Le Rougetel



Games Press

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