Ashley Ao is an anime inspired action adventure game coming to iOS, Android and Mac.
Crowd funding is a relatively new way for independent studios to secure funding for their projects. Instead of pitching to publishers they ask people directly to pledge small amounts of money in return for rewards such as collector editions of the game or printed artwork.
In their presentation video the independent developers explain what the game is about and the creative process behind it. They talk about the anime inspiration and how the 16 bit era of gaming has helped to shape the game design.
The reward scheme has the things you'd expect - the game itself, the soundtrack and a signed poster featuring the artwork of the central character. Interestingly the higher reward tiers also include an option to be involved in the design process itself. With a limit of 5 people, backers will be able to co-create specific aspects of the game such as environments, special moves and bosses.
The campaign went live on Tuesday 19 th June and will run for 30 days. Visit the Ashley Ao page on IndieGoGo for more info.