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An Eye For Design: Italy Gets Its Game On for Gamescom 2017

More Than 20 Titles Headed For Cologne

Trailer: https://www.youtube.com/watch?v=IXFV9QeBiNE&feature=youtu.be  

Milan, Italy, 7th August 2017: With a goal to showcase the sheer diversity of games development across the country, the Italian Ministry of Economic Development, the Italian Trade Agency ICE and AESVI, the Italian Games Trade Body have today announced their presence at  Gamescom 2017 in Cologne.

The Italian Pavilion, which will be located in the trade area of the show, will play host to  more than 20 games from  14 different developers, bringing adventure, sports, strategy and horror titles - amongst others - all together under one roof.

All formats are catered for -  console, PC, Mac and mobile - including nine games for  Virtual Reality and three games for  Toys2Life.

“It’s key to us that we spread the word about the achievements of the Italian games industry, and events like Gamescom are the perfect place to connect Italy with the rest of the world,” offers Giovanni Sacchi, Director of the Made in Italy Export Promotion Department. “That’s why we support the Italian Pavilion, because it demonstrates how the long-established Italian flair for creativity that has been so prevalent in the world of fashion and design is also playing its part within games.”

The industry has undoubtedly been boosted by the Italian Government’s decision to extend tax benefits for audiovisual works to games back in December 2016. The legislation brings Italy into line with countries such as the UK and France, which have seen notable growth in their game sectors since their respective tax deals came in.

“The most striking thing about the Italian Pavilion at Gamescom is just how different all of the games we’re taking over are,” added Thalita Malago, AESVI’s General Secretary. “This is the most varied stand we’re taken across to Cologne’s Koelnmesse that I can remember, and it’s really illustrative of what’s happening to the games industry within Italy at the moment.

“Not only are home grown developers taking bold new steps into genres they’ve never attempted before, but so some of our leading lights are also making names for themselves in studios around the world.”

ICE and AESVI will also be holding a wine and cheese networking meet at the stand on Wednesday the 23 nd of August, where delegates from across the globe can come together to sample the finest games from Italy while nibbling on some of its trademark refreshments.

The Italian Pavilion, located in Hall 4.1 stand A12/A13/B14 will showcase the following projects:

From 101%:

·   Witness: Auschwitz (Educational) for VR, expected 2018

·   Project Craver (Working Title) (Action/RPG), for PC and console, expected 2018

From 3D Clouds:

·   All-Star Fruit Racing (Racing/Arcade/Strategy), expected Autumn 2017

From Adventure Production:

·   Detective Gallo (Adventure), for PC, expected Q3 2017

·   The Wardrobe (Adventure), for PC and Mac released on February 15, 2017, for console in pre-production

From Bad Seed:

·   Insidia (PvP/Strategy), for PC and Mac, expected Q3 2017

From Digital Tales:

·   SBK VR (Racing), for Gear VR and Daydream, expected Autumn 2017

·   Bookbound Brigade (Action/Adventure), for PC and console, expected 2018

From Forge Reply:

·   Theseus (Action/Adventure), available for PlayStation VR

From Milestone:

·   Gravel (Racing), for PC and console, expected Q1 2018

From Mixed Bag:

·   forma.8 (Action/Adventure), for Nintendo Switch, released

From Storm in a Teacup:

·   Close to the Sun (Horror), for PC, expected 2018

From Sylphe Labs:

·   Steel Alive (Horror), for Gear VR, expected January 2018

·   Thrynx (Puzzle), for mobile, in production

From Tiny Bull Studios:

·   Blind (Adventure), for PC, Mac, console and VR, expected September 2017

·  TBA (RPG), for mobile, in production

From UNAmedia:

·        NH Combine Simulator (Simulation), for PC, Mac, console and VR, in advanced stage of development

·        Sim Racing Telemetry (Racing), for PC, Mac, console and Mobile, advanced/final stage of development

From Untold Games:

·   The Lesser Evil (Adventure), for PC, console and VR, in production

·   Terramars (Strategy/Adventure/Other), for PC, Mac, console, in production

From Xplored:

·   Runimalz (Action/Racing), Toys2Life for mobile, based on proprietary patented technology

·   Globes (Action/Adventure), pat.pending technology with playable prototype for PC/Mac and console

·   Hybrid “Phygital” Boardgame (Adventure/RPG/Strategy), proprietary patented technology with playable prototype with mobile App

- ENDS -

About ICE-Italian Trade Promotion Agency:

The ICE-Italian Trade Promotion Agency is the government organisation which promotes the internationalisation of the Italian companies, in line with the strategies of the Ministry for Economic Development. ICE provides information, support and advice to Italian and foreign companies.In addition to its Rome headquarters, ICE operates worldwide from a large network of Trade Promotion Offices linked to Italian embassies and consulates and working closely with local authorities and businesses.

ICE provides a wide range of services overseas helping Italian and foreign businesses to connect with each other:identification of possible business partners; bilateral trade meetings with Italian companies; trade delegation visits to Italy; official participation in local fairs and exhibitions, forums and seminars with Italian experts.

For more information please visit www.italtrade.com  (in English) or www.ice.gov.it  (in Italian).

About AESVI:

Founded in 2002, AESVI is the Italian Games Industry Association representing all sectors of the game industry in Italy, from publishing to development. The Association serves the shared interests of all industry players and works to promote the growth of the games industry in Italy and to increase its international competitiveness.

AESVI services include the production of various reports related to the Italian games market and industry, promoting group trips at the most important international fairs, organizing national events to support industry growth, developing relations with national and local public institutions, promoting media relations both nationally and internationally, as well as providing legal, accounting and business assistance.

AESVI is the promoter of Milan Games Week ( www.gamesweek.it  ), official Italian videogame consumer show; Italian Game Developers Summit ( www.igds.it  ), international conference for the Italian videogame developers’ community; Premio Drago d’Oro ( www.premiodragodoro.it  ), the Italian games awards. For more information about AESVI please visit www.gamesinitaly.com  (in English).

Contact Details:

For any PR enquiries, please contact:

Keith Andrew – Account Manager - Renaissance PR, keith@renaissancepr.biz  -  +44 (0) 7834237322

Stefano Petrullo – Founder - Renaissance PR, stefano@petrullo.co.uk  -  +44 (0) 7828 692315

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