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American Student Sets Guinness World Records™ Record in Kiip Mobile Gaming Championship

October 23rd 2013 (New York, New York) Should there ever be a zombie apocalypse, you might want to stick close to Alayna FeltonThe 21-year-old student from Minnesota, USA fended off enough virtual zombies to get the top score in the mobile game Into the Dead, landing her a spot in the next Guinness World Records™ Gamer’s Edition.

Alayna posted an official score of 32,858, beating Into the Dead’s previous high score by more than 9,000 points. That was good enough not only to put her name in the record books, but also take home the top prize of a Samsung Galaxy S4.

Alayna was one of Into the Dead’s many global participants over the weekend of October 11-13, which served as the first qualifying competition of the Kiip Mobile Gaming Championship to search for the best mobile gamers on Earth. She also inched closer to earning the title of “world’s best mobile gamer” by securing her invite to the final Championship competition. Commenting on Alayna’s record-breaking score, Stuart Claxton, Marketing Director with GUINNESS WORLD RECORDS said, “Alayna had the added pressure of competing against thousands of gamers around the world, making her achievement that much more remarkable. We are thrilled to be working with Kiip to celebrate the accomplishments of mobile gamers.”

 The Kiip Mobile Gaming Championship isn’t over yet. There are still more chances to take home a world record and win prizes along the way.

Qualifying Competitions

  • October 25-27 – Lane Splitter. Rewards include Samsung Note 3 & Leap Motion
  • November 8-11 – 7x7. Rewards include Wii U & Samsung Gear
  • November 22-24 – Flick Kick Football Kick-Off. Rewards include Moto X & Sphero


  • December – Game TBD. World’s Best Mobile Gamer Crowned

The next chance to earn an invite to the final competition is this weekend, Oct. 25-27. The name of the game is Lane Splitter. Those interested could play it on iOS or Android this weekend.

About Kiip

Kiip is the world’s largest and most effective mobile rewards network that delivers real and virtual rewards for Engaged Moments (EMs) in apps. The company’s rewards platform enables brands to reach consumers in the moments when they are most engaged and receptive, while driving revenues and greater user allegiance for Kiip-enabled games and apps. Kiip was founded in 2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi. In addition to its San Francisco headquarters, Kiip now has offices in New York City, Los Angeles, Chicago, Vancouver, London and Bogotá. Kiip is currently backed by Relay Ventures, Interpublic Group, Hummer Winblad, American Express Ventures, True Ventures, Digital Garage, Verizon Ventures, Crosslink Capital and others. For more information, visit www.kiip.com.

About Guinness World Records

GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, the annual GUINNESS WORLD RECORDS book has gone on to become one of the biggest-selling copyright titles of all time, selling over 2.7 million copies a year. Since its launch nearly 60 years ago over 130 million copies - including 400,000 ebooks - have been sold in 20 languages, in more than 100 countries. The internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by 750 million viewers annually, over 390,000 users subscribe to GWR’s two YouTube channels, the global website receives 12 million viewers annually and the brand has 1.25 million fans on Facebook.  In 2013, OFFICIALLY AMAZING became the registered trademark of Guinness World Records Limited.

For more information, please contact:

Kiip Public Relations

Katy Kenealy




Mikey Collard



For Guinness World Records

Jamie Panas (PR Manager)

718 513 7263


Games Press

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