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Allegorithmic Opens New Office in Seoul, South Korea

Allegorithmic Korea Expands Company's Global Reach; Furthers Growth and Development of Online Gaming in Asian Markets

For Immediate Release

Feb. 25, 2009

CLERMONT-FERRAND, France - Feb. 25, 2009 - Allegorithmic, a leading provider of advanced procedural texturing tools for real-time 3D content, today announced the opening of Allegorithmic Korea, its new subsidiary office based in Seoul, South Korea. A South Korean presence will extend the company's business into Asian markets and allow them to provide dedicated support on Substance and ProFX, Allegorithmic's technology solutions for Korea's fast-growing sector of online, casual and Free2Play games. Allegorithmic's South Korean office will be led and operated by Christian Taewon Kim.

"Korean developers are paving the way for the next generation of online games," says Dr. Sebastien Deguy, founder and CEO of Allegorithmic. "Adopting the right technologies is a key success factor for sustainable growth. Both Substance and ProFX are a perfect fit to Korean game developers that need to control the size of their game client and unleash massive usergenerated content."

Substance and ProFX are middleware solutions for the development and distribution of online/downloadable games such as Free2Play, MMOs and XBLA/PSN. In addition to dramatically reducing the size of downloadable applications, these technologies also give developers and end users the ability to customize in-game assets through a simplified user interface.

"There is obviously a great potential for Allegorithmic's technology in South Korea as online gaming is by far the biggest market here," says Christian Taewon Kim, general manager of Allegorithmic Korea. "Allegorithmic Korea will allow us to deliver first-class support to all our current and future licensees."

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmicis an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company's two flagship products are Substance and ProFX. Allegorithmic has partnered with some of the industry's leading games and technology companies, including Epic Games, NCsoft, The9, Acony Games, Ready at Dawn, Emergent Games Technologies and Microsoft. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.


? Copyright 2009 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

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