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Allegorithmic Announces "Substance" Session at GDC 2008

Introduction to New Generation of Texturing Middleware for Creating Visually Superior, Real-time Content for High-speed Streaming and Changing Environments

For Immediate Release

Feb. 12, 2008

CLERMONT-FERRAND, France— Feb. 12, 2008— Allegorithmic, an emerging 3D technology company developing advanced texturing tools for real-time 3D content creation, today announced it will sponsor a“Substance” session during the 2008 Game Developers? Conference (GDC). This session will demonstrate how Substance, Allegorithmic’s new generation of texturing middleware, is redefining production and distribution pipelines for next-generation game developers. Being shown for the first time at GDC, Substance provides game developers with a professional set of tools for creating high-quality textures that are generated in real-time to optimize data streaming and create changing environments.

The“Substance” session is scheduled for Wed., Feb. 20, 12-1 p.m. in room 134. The session will feature Dr. Sebastien Deguy, president and founder of Allegorithmic, as well as speakers from NCsoft Europe and industry influencers who have worked with such high-profile publishers as Electronic Arts and Ubisoft Montreal.

“We’re very excited to debut Substance to the GDC developer community,” said Deguy.“Substance takes ProFX, our advanced middleware, to a completely new level by providing developers with a totally new solution for streaming the highest quality content and handling memory allocation for tomorrow’s next-generation of games.”

For more information on Substance, please visit Allegorithmic during GDC in North Hall, booth #6533. Allegorithmic will also demonstrate MaPZone 2.6, their advanced texturing tool for creating high-quality, lightweight textures and Namacius, a custom mod developed internally by Allegorithmic for Epic’s Unreal Tournament 3. For more information on Allegorithmic’s GDC activities, please visit www.allegorithmic.com.

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s two flagship products are ProFX and MaPZone. Based on Allegorithmic’s patented technology, ProFX is the first middleware for authoring professional procedural textures in real time. MaPZone is the most advanced texturing tool on the market and is optimized for creating high-quality textures that can be used for a variety of design applications. Allegorithmic has partnered with some of the industry’s leading games and technology companies, including: Dassault Systems, Epic Games, Microsoft, Intel and Luxology. For more information on Allegorithmic and its products please visit www.allegorithmic.com.

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? Copyright 2007 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

For more information, press only:

Liaison Inc.

Scotti McGowan, (604) 929-8498, scotti@liaisonpr.com

Jennifer Foss, (503) 796-9822, jennifer@liaisonpr.com

Reader contact:

Allegorithmic

31 rue Gonod

63000 Clermont-Ferrand

France

+33 4 73 34 70 80

www.allegorithmic.com

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