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Alienware Arena Invades Europe

Dell's PC Gaming Community Site Expands to Europe, Offering New Activities and Promotions Online and at Popular Venues

LONDON--(Marketwire - January 24, 2011) -? Alienware Arena™ ( www.alienwarearena.com), Dell's community site for PC gaming and technology enthusiasts, expands to Europe to directly offer PC gaming news, activities, contests, giveaways and more, online and at leading European gaming gatherings.

Europe represents the fourth, and largest yet, regional expansion for Alienware Arena, which has previously been hosting events in North America, Asia Pacific, and Latin America. Alienware Arena will now host PC gaming promotions and community activities in more than 20 countries worldwide, covering all the largest PC gaming markets. Altogether, Alienware Arena is home to over 820,000 registered members worldwide.

"We've had tremendous demand from PC gamers across Europe to engage in the Alienware Arena community," said Mark Nielsen, President of iGames, the interactive marketing agency that manages the Alienware Arena campaign for Dell.? "With over 230,000 European gamers already registered with a free member account, we're excited to grow into one of the largest and most influential communities in the entire industry."

“Gaming is about more than the system you play on, it’s the community you play and connect with across the world,” comments Arthur Lewis, General Manager of Alienware for Dell.“With the expansion of Alienware Arena, gamers across Europe will be able to connect with a global network of gaming enthusiasts.”

Available immediately through the Alienware Arena website, European gamers

can watch gaming videos in streaming high-definition and sign up free for an online StarCraft II tournament for the chance to win Alienware PC gaming prizes including the award-winning Alienware M11x laptop. Much more is coming soon, including further events featuring League of Legends and Call of Duty: Black Ops, and live activities at European venues.??

Join and participate in the Alienware Arena community at http://www.alienwarearena.com.

About Dell

People worldwide can buy Dell online ( www.dell.co.uk), by phone and in nearly 60,000 stores.

About iGames

iGames, Inc. is an event management and marketing services company specializing in experiential marketing for the video game and technology industries. Since 1996, iGames has been working with leading game publishers, hardware vendors, consumer goods companies and online media outlets to reach and engage millions of gamers. iGames' events and technology support and enhance the interactive gaming experience to help grow social gaming communities. For more information, please visit www.igamesinc.com.

Media Contacts:

?Christine Goutaland / iGames / Christine@igamesinc.com? / 00+ 1+ 650-917-9888

Parule Amin / AxiCom for Dell / dellconsumer@axicom.com / +44 (0) 20 8392 4075

Games Press

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com