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AFFINITY SPORTS&EVENT MARKETING WINS GALA AWARD 2008

Awarded by Special Events Magazine for“Best Event Staged in Multiple Locations”

(SOUTHLAKE, TX) February 24, 2009 - Affinity Sports&Event Marketing, a sports and event marketing agency headquartered in Southlake, Texas, has been awarded the coveted Gala Award 2008 for“Best Event Staged in Multiple Locations” for the Midnight Gaming Championships hosted by McDonald’s, I-Play Mobile Gaming, Coca-Cola, 1-UP, Headplay and Gameznflix. The award ceremony took place in San Diego, CA on January 30th.

The Gala Awards are the oldest and most prestigious award in the event industry presented by Special Events Magazine http://www.specialevents.com. This year's competition drew nearly 400 entries in 35 categories from Brazil, Canada, China, Denmark, England, Germany, Spain, Thailand, United Arab Emirates and the United States.

Affinity’s winning event, the Midnight Gaming Championships, was the largest video game tournament in the country and the first to have consecutive tournaments in multiple cities on the same day. The event was a 16-city tour held over 16 weeks www.midnightgamingchampionships.com.

In addition, other top nominees in this category were Event Architects in Chicago producing the“2008 Procter&Gamble My Black is Beautiful Tour” and Circ Corporate Experience of Germany for its“Marketplace of Innovations” for a chemical company corporate event.

About Affinity Sports Marketing

Affinity Sports Marketing is a leading sports and event marketing services agency that provides unique and impactful events, as well as, communications, publicity and marketing services. Affinity's management has been involved in the sports and entertainment business for a combined 35 years. Other clients include McDonald’s, Dallas Mavericks, Chesapeake Energy, Southwest Airlines, American Quarter Horse Association, and the National Thoroughbred Racing Association.

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Contact:

Laurie Kemps

Affinity Sports Marketing

817-749-0383 (o)

214-335-2217 (m)

laurie@affinitysportsmarketing.com

www.affinitysportsmarketing.com

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