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ACTIVISION PUBLISHING AND GAMEMILL ENTERTAINMENT’S ZHUZHU PUPPIES™ IS NOW AVAILABLE FOR NINTENDO DS™

Zhu-natics Will Be In Puppy Love!

Minneapolis, MN– March 31, 2011– Activision Publishing, Inc. (Nasdaq: ATVI) and GameMill Entertainment, LLC in association with Cepia LLC, today announced their newest title ZhuZhu Puppies™ is available now exclusively for the Nintendo DS family of handheld systems.

In ZhuZhu Puppies™, the player has the ability to bond with their own cute and personalized puppy. Players will become intimately acquainted with their puppy and get to take care of it, just like a real pet, by walking, grooming, and feeding it. If they successfully care for their puppy, players will receive merits which can then be accumulated and used to spend at the pet shop. Different game components, including songs, games, and a full customization menu, make this one of the most personalized and specialized virtual pet experiences.

ZhuZhu Puppies™ is available for purchase on Nintendo DS™ for $29.99. For a limited time only, Freckles, the adorable puppy character, will be offered as an added incentive in exclusive bundle packages. This game is rated E for Everyone by the ESRB. For more information about the ZhuZhu Puppies™ please visit www.activision.com or www.gamemill.com.

About GameMill Entertainment

GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children’s and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. www.game-mill.com.

About Cepia, LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia’s toy building enterprises include: ZhuZhu Pets?, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest venture, DaGeDar™. ZhuZhu Pets has received top honor Toy of the Year recognition in five countries, including 2010“Toy of the Year,”“Most Innovative Toy” and“Best Girls Toy” at the 2010 TOTY Awards in the U.S.? All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com and www.zhuniverse.com.?????

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.?

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?2011 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc.?Nintendo DS is a trademark of Nintendo.? 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Amanda Young

Sandbox Strategies

(212) 213-2451

amanda@sandboxstrat.com?

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