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Abertay University Prototype Fund– a week left to apply for round 2!

Digital entrepreneurs looking to apply for£25,000 from the Prototype Fund run by the University of Abertay Dundee have just one week left to apply for the second round of funding.


Applications must be made by Friday 29th April. All the information needed to apply is available from the Prototype Fund website -? http://prototypefund.abertay.ac.uk

The fund looks to invest directly in small or young creative businesses, giving them the capital they need to create a prototype computer game or digital media product. This is intended to allow the companies to attract further private investment and create more jobs.

Six successful companies were recently announced as benefiting from the first funding round. Three will be based at Abertay University, which launched the world’s first computer games technology degree in 1997. The other three are located across the UK.


Clemens Wangerin, Managing Director of successful first round applicant Setgo, urged new and young companies to apply: "Securing the Abertay Prototype Fund investment has been instrumental in enabling Setgo to undertake the development of a range of exciting prototype features in our game Castaways.

“At the same time, the two?graduates that have joined Setgo as part of the programme are gaining tangible benefits from their hands-on involvement in the project. We are extremely happy and proud to be recipients of the Abertay Prototype Fund and highly recommend that other developers make use of this unique opportunity to secure funding."

Paul Durrant, Director of Business Development at Abertay University, added:“We’ve received some very promising applications in our second round so far, which will all receive a fair and thorough assessment of their business potential.

“We’re calling on all computer games and digital media entrepreneurs based in the UK to consider applying for the second round. The Prototype Fund managed by Abertay University is aimed specifically at helped companies through the early stages of product development.


“Securing start-up cash can be a considerable struggle for young businesses, even with very talented staff and a great business idea. By investing right at the start, and providing skilled graduates to work on projects, we aim to give companies the best chance of establishing themselves and successfully gaining further investment.”

Work experience opportunities on Prototype Fund projects are available for students, graduates and established freelancers. These roles will involve joining one of the successful project teams, working on their prototype. More information on the‘Talent Pool’ is available online -? http://prototypefund.abertay.ac.uk


The skills development offered by this work experience fits closely with Abertay University’s commitment to industry-relevant qualifications, its status as a Skillset Media Academy, and its recent praise from the major Scottish Affairs Committee and Livingstone-Hope reports.

The Abertay University Prototype Fund is financially backed by three partners: the European Regional Development Fund, the UK Government (administered by the Department for Business, Innovation and Skills), and Abertay University.


For media enquiries, please contact Chris Wilson (Communications Officer)– T: 01382 308522?M: 07837 250284 E:? chris.wilson@abertay.ac.uk



The project aims to? create 30 new companies, provide important support to another 80 existing smaller businesses, and? create up to 400 new jobs. An additional 300 students, graduates and professionals will have their skills developed through working on successfully funded projects.

Students and graduates can register now for work experience as part of the Talent Pool at? http://prototypefund.abertay.ac.uk


The companies benefiting from the first round of funding are: 14 Principles, Bookmarked Games, Dry Ice Studios, FluffyLogic, Setgo and Triple B Games.

-? 14 Principles?provides tools, training, and consultancy to make teams more effective. For years, running game projects has been about the wrong thing: cliff-edge releases, go big or go home, large teams, and large budgets.

Our lightweight, delivery-focussed approach draws upon lean and agile practices. It’s ideally suited to small game development teams looking to bring brave, creative ideas to market without betting the farm.?


-? Bookmarked Games?aims to develop fun and educational digital games for families to play together.

We believe that while games have been a central part of family and community interaction for thousands of years, some of that interaction has been lost in recent decades. Newer technologies and games platforms have the potential to not only restore those connections but to greatly enhance them.?


-? Dry Ice Studios’?first title will be a side-scrolling adventure distributed via digital download. Solid game play and high production quality are very important factors and we plan to keep our development team small and focused.


-? FluffyLogic?is really excited about its gallop into social gaming in the form of its latest game 'Ur Zoo' (working title). The game will involve growing, feeding and breeding your very own animals in your very own zoo.?


-? Setgo?is a software development studio creating game content and technology for open, connected and social platforms. People play our games online, either through their browser or via social networks such as Facebook and hi5.

Setgo was formed in early 2010 by three experienced industry professionals with over 50 years’ experience of game development between them. We’re based in Liverpool, in the North West of England. Our first game, Castaways, sees the player stranded on a mysterious island, where they must survive, prosper and maybe even escape.


-? Triple B Games?is an indie developer based in Dundee. Founded in 2007 we have released five titles on the Xbox 360’s Indie Games channel: Fitba, a particularly Scottish football game; Inside Lacrosse’s CL2010, the first Lacrosse game on the Xbox 360; NLL 2010, the first officially licensed Lacrosse title; College Lacrosse 2011; and Zombiez 8 My Cookiez, a toonified twin stick shooter.



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