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A SEGA LEGEND RETURNS ON NINTENDO 3DS

Shinobi is Back in Full 3D After Eight Years

LONDON AND SAN FRANCISCO - (May 26, 2011)– SEGA? Europe Ltd. and SEGA? of America, Inc. today announced Shinobi™ exclusively for Nintendo 3DS™.?Developed by Griptonite Games, Shinobi is the long anticipated return of the fan favorite series and includes the classic side-scrolling action gameplay players have loved since the original. Coming to stores in September 2011, Shinobi introduces several exciting new features such as StreetPass™ and a large assortment of achievements and challenges to unlock.

“For years the fans have been asking for a new Shinobi,” said Gary Knight, Senior Vice President of Marketing of SEGA West.“With Shinobi on Nintendo 3DS we are able to answer their prayers and bring this legendary series to the next level.”

Shinobi tells the story of Jiro Musashi, the leader of the Oboro clan and father of Joe Musashi, the hero of the first iterations of Shinobi. Players will become a true ninja legend by mastering a brand new combo system switching between melee, ranged and acrobatic attacks. They will also need to rely on Jiro’s ninja magic to get an advantage over their enemies and get out of tight spots.

Shinobi will be released for Nintendo 3DS in September 2011.

For more information please visit www.sega.com/shinobi.?

For press assets please go to www.sega-press.com.

About SEGA? Europe Ltd.:

SEGA? Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA? Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA’s global website site is located at www.sega.com.

About SEGA? of America, Inc.: SEGA? of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home.? The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.? SEGA’s global website site is located at www.sega.com.

Nintendo 3DS is a trademark of Nintendo.? 2011 Nintendo.

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Contact

Elvin Gee

SEGA of America

elvin.gee@sega.com?

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