London, Friday 8 th March 2013: Mind Candy is celebrating after a win at Wednesday night’s Chartered Institute of Marketing Awards, having scooped an award in the Technology and Telecommunications category for their work on Moshi Monsters TM‘Golden Ticket Campaign’.
Competing against seven other companies, the award was presented to Mind Candy’s marketing team for the campaign which was set up to encourage 1 million new trial memberships via the distribution of online and physical golden ticket redemption codes. The team doubled their target and drew in 2.14 million redemptions, 80% of which were from new members.
Chief Marketing Officer for Mind Candy, Ed Relf said “We’re delighted to have won the marketing award in the Technology and Telecommunications category. The campaign is one of the most successful in Mind Candy’s history and it’s a privilege to have been chosen out of a group of such strong contenders. I’m extremely proud of the team for all their hard work on this campaign and believe this a truly well-deserved success.”
Mind Candy also received three other nominations for the marketing team’s work on Moshi Monsters campaigns including the debut Nintendo DS game, Moshi Monsters: Moshling Zoo and the Moshi Monsters magazine.
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