· ad2games quadruples revenue and margins within one year
· Top user quality and innovative technology are key for 2013
Hamburg– Casual Connect (Berlin, San Francisco, Seoul and Paris)– February 12, 2013–HitFox ad2games, Europe’s leading ad and affiliate network for online games, announces remarkable growth statistics, focus on its technology platform and an ambitious agenda for the coming years.
One year after becoming part of games distribution holding HitFox Group, ad2games increased revenues and margins by a remarkable 400%. The company now features native country managers from all major European and American countries, permitting fast execution on an international scale across more than 50 countries.
Partnering with more than 100 leading game publishers worldwide, ad2games has established itself as a renowned online games distribution partner with a reputation for providing superior user quality. Nexon Europe’s Hoon Bang, Marketing Team Manager states:“ad2games has committed to fully understanding our true value metrics. They are doing a great job executing a multitude of campaigns for different titles across many countries. I am very pleased with the user quality and full service they provide and look forward to a continuously successful partnership in 2013.”
Premium user quality is the core of ad2games agenda and the company continues to develop its technology platform to improve automatic quality optimization of campaigns and better targeting.
“We look back at a fantastic year 2012. While the overall browser games market was rather flat, we've experienced very strong growth. Our efficient organizational structures and a heavy investment in superior matching technology has fueled this development. Our full commitment is to provide the best user quality for our partners by matching their games with the right users. Our partners work hard to produce high-quality games - we work hard to find them the best players.“sums up ad2games Managing Director and HitFox Group Co-Founder Ruben Haas.
Besides continuing to invest in its Ad-tech platform, ad2games plans to double their workforce in 2013 and further strengthen its cross-platform expertise. The company, as part of the HitFox Group, works very closely with mobile-focused businesses AppLift (mobile affiliate network) and Game Finder (mobile discovery apps) to provide multi-channel marketing across online and mobile platforms.
Meet ad2games at Casual Connect Europe 2013 (Hamburg, February 12-14, 2013, Hall D, Table 10) and at GDC (San Francisco, March 25-29, Booth 217).
About HitFox ad2games
HitFox ad2games is Europe’s leading ad and affiliate network for online games. ad2games matches renowned games of publishers such as Bigpoint, Gameforge, Disney Interactive and Nexon Europe with quality users through its vast network of leading gaming portals and multi-channel marketing in more than 50 countries. www.ad2games.com
About HitFox Group
The HitFox Group is a vertical company builder focused on building and acquiring synergetic businesses in the field of games distribution and user acquisition. HitFox’s portfolio includes ad2games, AppLift and HitFox Game Finder. The Group was founded in 2011 by serial entrepreneurs Jan Beckers, Dr. Hanno Fichtner, Tim Koschella and Ruben Haas in cooperation with Team Europe Ventures.
HitFox has 80 employees across the businesses and is headquartered in Berlin with offices in San Francisco, Seoul and Paris. Its investors include HV Holtzbrinck Ventures, Tengelmann Ventures GmbH, Hasso Plattner Ventures, Kite Ventures, and Digital Pioneers. Further information is available at www.hitfoxgroup.com
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