Conference for games industry decision-makers to provide insight into the best approaches and strategies for entering new markets
Hamburg, 13 February 2013: The fourth Hamburg Games Conference ( www.gamesconference.com) on 14 March 2013 will focus on what it takes to tap into into the current growth markets in the games sector. With competitive pressure increasing in the European market, countries such as Korea, Turkey, Brasil, Russia and China present game developers with a massive potential. But what are the factors involved in making the international roll-out of your games as effective and successful as possible? These are central issues to be discussed in six lectures delivered by distinguished industry experts. Strictly practice-oriented, the conference held at Bucerius Law School in Hamburg also offers much room for professional dialogue and networking. The day’s programme continues at the same venue with Hamburg’s top games industry networking event,“Gamecity Treff”, giving conference participants the chance to get face to face with members of the industry in Hamburg.
Continuing consolidation of the digital games market means that online- and mobile game developers must expand their activities in those markets that are showing high growth rates. Dr. Christian Rauda of co-organizing media law firm, GRAEF Rechtsanwälte, explains:“As the European market grows increasingly competitive, there are best-practice examples which we will share with the participants that demonstrate how the growth opportunities in Asia, Turkey and Latin America can be fully utilized.”
The conference opens with a keynote speech by Newzoo CEO, Peter Warman, entitled“Seizing Opportunities in the New Multi-Screen World.” Accordingly, staying one step ahead of the competition requires getting deeply involved in current developments in cross-platform games, marketing and new target markets. This will be followed by a string of presentations by recognized industry experts reporting on the cultural and market-specific challenges that companies face when marketing their games in new territories.
The speakers are: David An (CEO, Rumble Media GmbH), Justin Stolzenberg and Sevket Gözalan (European Games Group), Philipp Bock (CEO, allpago Europe) and Konstantin Nikulin (CEO, Intenium GmbH). The Conference will be held in German. Time is also set aside for Q&A rounds and professional discussion. After the conference, the participants are invited to attend the“Gamecity Treff” gathering at Bucerius Law School later that evening. Conference initiator, Dr. Ralph Oliver Graef of media law firm GRAEF Rechtsanwälte, remarks on the event’s history:“We are very happy that the Hamburg Games Conference has become a firmly established element of Hamburg’s activities to serve the games industry on a nationwide level, and we thank gamecity:Hamburg for their great cooperation.”
The admission fee for the conference is€ 119 plus VAT. Start-up companies founded within the past two years are entitled to a reduced fee of€ 99 plus VAT (documentation required). Please visit www.gamesconference.com to register. The website also provides full details on the programme and the panelists.
The 2013 Hamburg Games Conference is supported by InnoGames, Games-Career.com and Bucerius Law School, and by media partners GamesMarkt, Key Players, MediaXP and deutsche startups.
Hamburg Games Conference
The Hamburg Games Conference is an interdisciplinary, annual conference for the computer game industry initiated by media law firm GRAEF Rechtsanwälte. Featuring different topics each year, the conference addresses current issues and trends presented by leading experts from various fields. The Hamburg Games Conference is supported by gamecity:Hamburg, Germany’s biggest regional network of the digital gaming industry. Please visit www.gamesconference.com to learn more.
Based in Hamburg and Berlin, GRAEF Rechtsanwälte ( www.graef.eu) is a leading law firm specializing in media law, entertainment law and intellectual property law. The team headed by the firm’s founder, Dr. Ralph Oliver Graef, represents leading German and international media companies, such as film producers, television broadcasters (incl. IPTV), publishers, advertising agencies, computer game publishers, online platform operators, and celebrities. GRAEF Rechtsanwälte is a member of the International Association of Entertainment Lawyers (IAEL) and is listed in the leading law firm directory of the JUVE publishing company and in the Legal 500 handbook in the areas of“Press&Publishing” and“TV, Film&Entertainment” (JUVE-Handbuch Wirtschaftskanzleien 2012/2013; Legal 500, 2013).
gamecity:Hamburg has more than 2,000 members and is the largest regional network of the games industry in Germany. A division of the Hamburg@work initiative for media, IT and telecommunication, gamecity:Hamburg is concerned with creating optimal local conditions for the digital entertainment industry. Its target groups are computer, console and mobile game developers and producers, as well as related industries such as advertising, technical service providers, online agencies, and music and film production companies from Hamburg and Europe. The network helps companies to establish cooperation agreements and to break into new markets. In addition, gamecity:Hamburg supports local businesses by providing a broad range of services including workshops, industry meetings, joint trade show appearances in Germany and abroad, recruiting tours, affordable office space, start-up consulting and qualification programmes. To provide demand-oriented training of junior staff, a Games master’s degree programme was created in cooperation with the Hamburg University of Applied Sciences (HAW Hamburg) which began in the 2010 summer term. Gamecity:Hamburg is a public-private partnership headed by Stefan Klein (Hamburg@work) and Achim Quinke (Quinke Networks).