Rovio enables fans to interact with their favourite Angry Birds All Star Athletes through Kiosked Smart Content™
[span style="font-size: 10pt;"]February 6, 2013– Espoo, FINLAND:[/span] Kiosked [span style="font-size: 10pt;"], a platform enabling Smart Content in any media, today announces that Rovio Entertainment has brought a new, smart dimension to the content in its latest[/span] Angry Birds Superstars campaign. [span style="font-size: 10pt;"]By adding kiosks to the imagery used, Rovio provides its fans with a new way to share and interact with the brand.[/span]
Rovio today launched a 48-hour competition in the United States to win signed and personalised limited-edition art prints,†designed by ArtFury,†of the newly-appointed Angry Birds Superstars: NBA All-Star player, Andrew Bynum and NHL All-Star player and Stanley Cup Champion, Anze Kopitar. Launched today via Rovio’s† Twitter channel, the competition sends fans to the† Rovio blog†which hosts the unique images. Kiosked allows Rovio fans to reveal the Smart Content™ kiosks by mousing over the Angry Birds Superstars, triggering a dynamic overlay that gives the fans a chance to purchase limited edition prints directly from Rovio’s retail partner, Amazon, or to share their discovery via social channels such as Facebook or Twitter.
“Kiosked gives brands a new way to encourage interaction with and sharing of Smart Content,” said Micke Paqvalťn, CEO and founder, Kiosked. “Rovio has taken its brilliant Angry Birds Superstars campaign and added a new dynamic channel that provides fans with a simple way to instantly purchase through branded content and share their actions with their social communities. This level of direct retail engagement effectively turns any content into a storefront for brands and retailers alike.”
Peter Vesterbacka, the Mighty Eagle of Rovio, said "Superstars is a unique collaboration with an Angry Birds spin on some of our favorite athletes, Kopitar and Bynum! We're thrilled to offer our fans an opportunity to interact with the images using Kiosked's innovative solution. I can't wait to draft more athletes to become part of the Angry Birds Superstars family.”
Download the Kiosked Press Material here.
NB: The products and competition are currently only available in the US.
Christina Murphy, Hotwire PR for Kiosked
020 7608 4643
Micke Paqvalťn, CEO and Founder, Kiosked,
Mobile +358 400 396 394
About Rovio Entertainment
Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com.
Kiosked is an end-to-end enterprise-class platform for visual and social commerce that turns any online content on any device into a storefront. With Kiosked, brands can activate and control their content while reaching and rewarding their fans wherever they are. Kiosked has been selected as one of the world’s best technology companies and won many major advertising and design awards. For more information, please visit Kiosked at: www.kiosked.com or on Facebook at www.facebook.com/kiosked, or follow us on Twitter @Kiosked or www.twitter.com/kiosked.
About Andrew Bunym
Andrew Bynum (born October 27, 1987) is an American professional basketball player in the National Basketball Association (NBA) for the Philadelphia 76ers. The center was named an All-Star and an All-NBA selection for the first time in 2012. Bynum was an All-American player in high school before he decided to forgo college and enter the 2005 NBA Draft. He was selected with the 10th overall pick by the Los Angeles Lakers, and he became the youngest player ever to play an NBA game. Bynum missed significant time due to injuries, but he played hurt in the playoffs as the Lakers won two NBA championships in 2009 and 2010. He was traded after the 2011–12 season from the Lakers to the 76ers as part of a four-team deal that also sent All-Star center Dwight Howard to Los Angeles.
About Anze Kopitar
Anze Kopitar, nicknamed Kopi, is a Slovenian professional ice hockey center who is a member of the Los Angeles Kings of the National Hockey League (NHL). Kopi was the 11th overall pick in the 2005 NHL Entry Draft. He became the first Slovenian to play in the NHL in 2006. Kopitar has spent his entire six-year career with the Kings and has led the team in scoring five consecutive seasons. He moved to North America to join the Kings in 2006, a year after he was drafted, and he finished fourth in the Calder Trophy voting his rookie year. Kopitar's dynamic offensive talent allowed him to immediately become Los Angeles' best offensive weapon, but in recent seasons he has improved his defensive game and emerged as one of the NHL's premier two-way forwards. Kopitar helped win the first Stanley Cup championship in Kings history in 2012. Internationally, he has represented the Slovenian national team in several junior and senior tournaments.
ArtFury is a collaboration founded by Dr. Tero Ojanpera†and photographer Jere Hietala.††
The Angry Birds superstar posters have been designed by Award winning photographer Jere Hietala and executive producer Tero Ojanperš. Jere "The Art", known for his dramatic style in photography.†He has photographed personalities as diverse as artist 50 Cent, TV-personality Conan O'Brien, NBA superstar Blake Griffin, Andrew Bynum, NHL superstar Anze Kopitar, F1 driver†Kimi Raikkonen and DJ Antoine to name just few.†He has been recognized with a variety of awards, such as Cannes Shortlist 2007, 2008, 2009 and a Silver Drum†at Golden Drum Festival 2009.†
Tero "The Fury" fearless innovator recognized as number 7 in the Most Creative People In Business 2009 awards by Fast Company and nominated†as Young Global Leader by World Economic Forum. Former Chief Strategy and Technology Officer and member of the Group Executive Board of Nokia and currently Managing Partner and Co-Founder of Vision+ Fund. Tero has a Ph.D. from Delft University of Technology in the Netherlands.