Stockholm, Sweden - (December 5, 2012)–Stardoll announces the release of its latest mobile title. Fashion Inc., a new game that allows 200 million existing Stardoll users and fashionistas from all over the world to build their own fashion empire, create inspired designs and the ultimate haute couture for the style craving public.

Discover Fashion Inc. now on YouTube  and iTunes

Run your own fashion house and become a fabulous designer! Start from scratch and build a fashion empire. Use a design wizard to create imaginative and unique clothing. Explore the sales and marketing options to speed up sales and more earn design Bucks and diamonds. Level up as your production and sales increase and get access to more designs, colors, fabrics and patterns to create amazing outfits. Challenge your creative skills in this management game.

Game features: 

• Full control of the entire creative, marketing and retail process[/*]
• Create thousand of unique items using 46 exquisite designs[/*]
• Scale and rotate patterns using multi-touch gestures[/*]
• Create unique combinations for the shop mannequins[/*]
• 3D quick swipe between floors[/*]
• Complete VIP missions and design challenges.[/*]
• Stardoll members can collect achievements and connect to friends.[/*]

Fashion Inc. is now free to download on iOS, Android versions will follow in 2013.

About Stardoll

Stardoll is a fun-filled, social gaming experience for young women and girls, who love fashion, shopping, decorating, creativity and making new friends from around the world. Stardoll.com is available in 31 languages and has over 200 million dolls making it the largest teen site in the world! Stardoll was founded in 2006 and today employs 150 staff with offices in Stockholm, US, UK&France. For more information visit www.stardoll.com