Guildford, UK– November 21, 2012– Electronic Arts Inc. announced today that EA SPORTS™ is offering an exclusive FIFA 13 Bonus Edition* that will supply fans who purchase FIFA 13 with 2200 FIFA Points, redeemable instantly for FIFA Ultimate Team item packs, including up to 22 gold packs to kick-start the holiday season. FIFA 13 Bonus Edition will be available for the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system beginning November 30, 2012—just in time for holiday gift-giving.
Fans that purchase the FIFA 13 Bonus Edition will receive FIFA 13 and 2200 FIFA Points, which can be redeemed instantly for up to 22 FIFA Ultimate Team gold packs to help build their ultimate team of football superstars. FIFA Ultimate Team is one of the most popular modes in the game, bringing the massive FIFA online community together with fans building, managing and competing with their ultimate football team from the world’s best players in FIFA 13 . Each gold pack is a mix of 12 items, including players, contracts, stadiums, managers, staff, fitness, healing, balls, kits, and badges. Gold Packs consist of players rated 75+ in-game, and include one rare item, such as enhanced player attributes, longer contracts, or the most coveted players.
FIFA 13 has sold through over 7.4 million** units across all platforms worldwide in the first four weeks since launch, critics are praising its quality with over 100 review scores of 90 or above, and fans are playing FIFA 13 in record numbers, with an average of 11.3 million games being played daily. FIFA 13 captures the unpredictability of the real-world sport with breakthrough features like First Touch Control that ensure no two matches ever play the same, and new online services like EA SPORTS Football Club Match Day that completely connect FIFA 13 to the real-world season for the world’s top leagues***. FIFA 13 trailers, screenshots and fact sheet are available at http://info.ea.com. The game is rated Pegi 3+.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.
*Bonus content unlocks up to 22 gold packs. Bonus content available only for new purchases of FIFA 13 Bonus Edition and expires May 31, 2013.
** according to internal sales data as of October 30, 2012.
*** Not all features available on all gaming platforms.
EA SPORTS UK Publicist
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 250 million registered players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available at http://info.ea.com.
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