29 October 2012 - London, United Kingdom– Games and interactive entertainment trade body, Ukie, uses government response to outline how the tax relief‘cultural test’ should recognise all parts of the games industry and should recognise the unique cultural nature of the games industry.
Ukie's response to DCMS consultation on the Cultural Test for British Video Games can be found here.
Games businesses will have to pass a cultural test in order to qualify for the proposed video games tax relief, due to be introduced next year. Ukie has today used its response to the Government consultation, to outline how this cultural test will best be applied to the UK’s games businesses.The main points made in Ukie’s response are:
Ukie CEO, Dr Jo Twist said.“The cultural test is an important part of the system allowing tax credits to be put in place. Ukie’s response outlines how we can have a rigorous test, meeting the needs of the EU state aid process, but a fair one that accurately reflects how games are made in the UK today and who makes them. We have also made recommendations that will help make sure that the test recognises all parts of the games industry, from the traditional console and PC markets to the mobile and social games that have emerged in recent years.”
-ENDS - [div]
For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0580 or E: email@example.com
The Association for United Kingdom Interactive Entertainment or UKIE (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), UKIE’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.
We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.
UKIE works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
We also offer a comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here http://ukie.org.uk/events
In addition, UKIE compiles weekly, monthly and annual retail charts and sales reports for the UK market.