Sony confirms presence at the Brasil Game Show (BGS) for the third consecutive year. One of the highlights of the Fair, the company will present the main releases of the year for the game market.

"Brasil Game Show became a reference in Latin America among the fairs intended for gamers, producers and developers. This year we will take several novelties to the fair, reinforcing the importance of the national market for the PlayStation brand", comments Glauco Rozner, general marketing manager for PlayStation at Sony Brasil.

Brazil is an important market for the company, which has invested more and more in games totally localized for the Region, as is the case of the already released Uncharted 3 and Medieval Moves: Deadmund's Quest, both totally translated into Portuguese, as well as the next releases God of War: Ascension, Little Big Planet Karting, Sly Cooper: Thieves in Time, PlayStation All-Stars Battle Royale and Sports Champions 2, which have already had their subtitling and dubbing to our language confirmed. During the Brasil Game Show 2012, the fans will be able to check out some of these games, besides other novelties.

"The game market in Brazil is one of the main markets in the world. In Brazil, Sony maintains a position of market leadership, reinforcing the company's commitment to always seek the best for the Brazilian consumer", comments Carlos Paschoal, general marketing manager of Sony Brasil.

The gamers can already guarantee their Passports or VIP tickets for Brasil Game Show through the official site www.brasilgameshow.com.br . The visitors may acquire their tickets at half price, valid for those who donate 1 kg of non-perishable food at the event location, teachers, students with student Card and associates of Febrajoga. Promotions, novelties and tips about the other companies participating in the BGS are also supplied on the event's page on Facebook www.facebook.com/BrasilGameShow .

About Sony Brasil

Sony counts on 3.5 thousand employees distributed in two offices - São Paulo and Rio de Janeiro - and in the factories in the Zona Franca in Manaus. In May 2008, the company presented its first Sony Store in Brazil and currently has seven stores present in the cities of São Paulo, Rio de Janeiro, Brasília, Salvador, Porto Alegre and São Caetano do Sul.

The company is structured in two areas: Consumer and Professional. The first, aimed at the final consumer, manufactures and commercialize all the audio and video line. Whereas the Professional area is divided into the B2B and Broadcast departments.

Sony Brasil reached a growth of 24% in the tax year of 2011, the largest increment among all the company's countries of performance. In the past five years, the company went from 14th to 4th largest operation in the world.

Its processes, installations, products and services are incorporated in an Environmental Management System, which counts on the involvement of all the company's personnel. In respect for the environment, it has the good practice of collecting batteries and battery packs, through the Sony Authorized Service posts, giving proper destination to them.

Sony Corporation is the official sponsor of FIFA until 2014, and its US$ 305 million contract foresees the participation in over 40 events during this period, including the 2014 FIFA World Cup.

About Brasil Game Show (BGS)

The Brasil Game Show is the premiere Brazilian Games Fair which has been held over four consecutive years. This feat has been achieved by maintaining a 100% national corporate viewpoint and by focusing on growing the market for electronic games. Through this success and record attendance, the event has become, in 2011, the Largest Electronic Games Fair in Latin America. The 5th edition will take place October 11 - 14 at the Expo Center Norte Convention Center in São Paulo. There will be more than 100 booths of PC, Console and Mobile market. Check out all the details on the official site: www.brasilgameshow.com.br.

The list of Sponsors, Exhibitor and Parnters already confirmed by the event's organization include Sony, Microsoft, Riot Games, Warner, EA, Codemasters, Ecogames, Axeso5, Travian, Alcatéia, House Games, BoaCompra, Grupo Editorial Record, Razor Games, MTV, 1337 Entertainment, ESPN, Editora Europa, Global Collect, The Castle Builder, 3D Voyage, Action Prime Games, Insane media, Gaz Games, Gametel, Extinto Gamer, Casa do Pão de Queijo, Ratto Games, THS Games, Incomm, Cogumelo Corp, Aiyra, Rocket Store, Febrajoga, Atlas Game Tech, Hostnet, Nano Games, Revista Start Playstation, Nintendo Blast, Revista Arkade, Cosfantasy, Game Show, myPSt, Revista PS3W, Revista X360, Girls of War, RBitencourt, Grupo Game Sênior, Main Quest, Falando Nisso..., Game Play, Shuffle blog, Game is Nice, Reli Games, Beat 98, Novotel Center Norte, Novotel Jaraguá, Ibis Budget Hotels, Mercure Nortel e São Paulo Turismo, Tam, 1001, CD Expert, Final Boss, Outerspace, Rádio Games Brasil, Real Nerd, House of Players, Gamers Live, Fênix Down, Casa HOPE, Geneal, Big Pipoca.