San Mateo, Calif.– February 19, 2007– Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced that it has signed a multi-year agreement with Fox Mobile Entertainment to develop and publish mobile games and content based on the ICE AGE® brand. Glu will begin by developing and publishing the mobile-exclusive game ICE AGE: Mammoth Mayhem, scheduled for launch in the summer of 2008.
“Our initial work with Fox on ICE AGE 2 proved a tremendous commercial success,” said Greg Ballard, president and chief executive officer, Glu.“We’re excited to have the opportunity to build on that success with our new mobile-exclusive ICE AGE game scheduled for summer of this year, and with a subsequent mobile game based on Fox’s ICE AGE 3 movie, scheduled for release in 2009.”
ICE AGE 2: Arctic Slide, was one of Glu’s top-selling games worldwide for 2006. The game’s global marketing campaign rallied enthusiastic support from wireless operators in key new markets.
“Glu’s ability to execute on a worldwide basis, their creative abilities, and their understanding of the ICE AGE brand makes them the logical partner for the ICE AGE franchise,” said Mitch Feinman, Senior Vice President, Fox Mobile Entertainment.“We’re pleased to be working with Glu in bringing our worldwide audience new ways to interact with the ICE AGE characters they’ve come to know and adore.”
Blue Sky Studios and Fox Animation have announced that ICE AGE 3, the latest installment in the ICE AGE franchise, will be fully produced in digital 3D, with global theatrical release scheduled for July 1, 2009. The brand has so far grossed over $1.2 billion worldwide. ICE AGE 3 will be directed by Oscar-nominated Carlos Saldanha, having previously directed ICE AGE: THE MELTDOWN, and having co-directed the original ICE AGE. The film is being produced by Academy Award-winning Blue Sky Studios, the creative force behind all ICE AGE films and the upcoming HORTON HEARS A WHO, among others.
Ray Romano, John Leguizamo, Queen Latifah, and Denis Leary are back onboard to voice the characters they made famous in the first two films: Manny, Diego, Ellie and Sid, respectively. More voice talent will be announced shortly. ICE AGE 3 is being produced by Lori Forte and John Donkin from a script by Michael Berg and Peter Ackerman.
For more information, visit www.glu.com.
Glu (NASDAQ: GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Hong Kong, China, Sao Paulo and Chile. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
About FOX Mobile Entertainment
Fox Mobile Entertainment (FME) is a leading mobile content provider for wireless carriers and consumers, providing mobile content in all forms from top FOX TV shows such as 24, PrisonBreak, and Are You Smarter than a 5th Grader? and from such recent films as Aliens vs. Predator -- Requiem and The Simpsons Movie. An industry pioneer, FME created American Idol’s text-message voting system and the now-pervasive term Mobisodes® Series, defining short episodic programming designed exclusively for mobile phones. Additionally, the Company runs mobile video channels on all major US carriers.
Fox Mobile Entertainment, along with the Jamster/Jamba companies - a joint venture of News Corporation (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ, VRSN), headquartered in Beverly Hills, Calif., and Berlin, Germany– make up the industry's largest vertically integrated mobile entertainment company.
Cautions Regarding Forward-Looking Statements
This news release contains forward-looking statements, including statements related to the anticipated release date of the ICE AGE: Mammoth Mayhem mobile game, the ICE AGE 3 movie and the mobile game tied to the ICE AGE 3 movie. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include: the risk that Glu may fail to successfully execute on the partnership with FOX Mobile Entertainment; the risk that the ICE AGE 3 movie may not be as successful with consumers as anticipated; the risk that the mobile games described in this news release may not be accepted by consumers as anticipated; and other risks detailed under the caption“Risk Factors” in Glu’s most recent report on Form 10-Q filed with the Securities and Exchange Commission on November 14, 2007. Glu is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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