MCV Survey Of 100 Independent Videogames Shops Reveals Insight Into UK Games Trade; Supermarkets Listed As Greatest Threat To Indie Games Business
Thursday 13th December/...MCV, the leading trade publication for the videogames industry, has today published the results of its annual independent retailer survey– with the release of Halo 3 being lauded as the best single moment in 2007.
Microsoft claimed a triple-whammy, as the publisher was voted the best in terms of overall quality and attitude throughout the year. In addition, Xbox 360 is considered the format to win the next generation battle, with 49 per cent of the vote. PlayStation 3 came second– with 35 per cent– and Wii third with 16 per cent of the vote. It’s probably no coincidence that the Nintendo format’s notoriously tight supply issues was voted the biggest disappointment of the year.
The independents’ biggest concern is the supermarkets– their increased market share was specified by 62 per cent as the biggest problem facing games retailers at the moment. Discounting on new releases– often driven by the same supermarkets– came second in the list of greatest concerns, with 28 per cent of the vote.
Despite this, 85 per cent of stores reported being confident about their business in 2008– a huge endorsement on the games industry, which continues to generate more and more revenues year by year.
“It’s software, not hardware, which provides a continual revenue stream for UK retail, so it’s no surprise that one of the year’s most celebrated games proved to be the independents’ highpoint,” says Neil Long, editor, MCV.“Of greater concern are the more general supply issues which not only impact takings, but disappoint customers. But despite this, the outlook looks incredibly positive.”
What title will be the All Formats Christmas Number 1? [ol]
Honourable mentions: The Simpsons; Mario&Sonic At The Olympic Games; High School Musical; Halo 3; Kane&Lynch
What has been the highlight of your year? [ol]
Honourable mentions: The Xbox 360 price drop; the success of the Xbox 360; Jade Raymond; the release of Pro Evolution Soccer 2008; the release of Project Gotham Racing 4
What has been the disappointment of your year? [ol]
Honourable mentions: Breaking of street dates; no E3; Mario and Sonic being in a game together; the delay of GTA 4; Halo 3; lack of Xbox 360 Elite stock
Do you feel confident about your business in 2008? [ol]
What is the biggest problem facing games retailers at the moment? [ol]
Honourable mentions: Broken street dates; piracy; the import market; lack of Wii stock; the tax breaks that other countries get; the cost of stock
Which format will win the next generation battle? [ol]
Which games publisher would you consider to have been the best for overall quality and attitude to retail this year? [ol]
Honourable mentions: Konami; Vivendi Games; THQ; Capcom; 505 Games
Do you see your Xmas takings to be…? [ol]
Which third party peripherals company or brand has provided you with the best sales and profit opportunities this year? [ol]
Honourable mentions: Datel; Big Bang; Gamesexpert; Nyko; Speed Link
Who would you consider to be the best overall company of the year? [ol]
Honourable mentions: Ubisoft; Bungie; Discz; Playtime; Asda; Gamespod; Activision; Grainger Games; Creative Distribution; EA; GAME
Which distributor would you commend for its high levels of service this year? [ol]
Honourable mentions: Just; Keyne
If you could have anyone else’s job in the industry, whose would it be? [ol]
Honourable mentions: Mike Lowe;“I’m happy with my job”; Wii warehouse manager; Cliffy B; Peter Moore, EA;“anyone who gets to work with Jade Raymond”; head of Centresoft; Davie Antons, Nintendo UK; a PR exec; MGS 4 tester; Square Enix developer; lead developer at Bioware; Mario; GAME buyer; Kratos; head of new projects at EA; Mark Rein