WHAT: Mario&Sonic at The Olympic Games Official Launch

WHERE: HMV London, 150 Oxford Street W1

WHEN: Friday 23rd November from 12– 3 pm

The official launch for SEGA’s,‘Mario&Sonic at the Olympic Games’, for the Wii takes place at HMV’s flagship store on Oxford Street in London’s West End on Friday 23rd November.

The event begins at 12– noon with appearances from none other than Radio 1’s Dick&Dom– who will be competing against each other on the big screen– with Mario and Sonic cheering them on.

This exciting new game for Nintendo Wii™ and DS™ system is packed with all-new interactive features and includes 20 authentic Olympic events– played out in stylised Olympic venues. Using the Wii control system, players can have an unparalleled interactive experience and compete using one of 16 characters– 8 from the world of Mario and 8 from the world of Sonic.

For further information and media accreditation please contact:

Lucy Starvis - Lunch PR

0207 575 3215/ lucy@lunchpr.com

Liam McMahon– Coalition PR

02089870123 / liam@coalitiongroup.co.uk