Harmonix and MTV Games Partner with Rhino Entertainmentto bring 18 Classic Grateful Dead Master Recordings to the Rock Band Videogame Platform
FOR IMMEDIATE RELEASE
New York, NY– September 5, 2007– Harmonix, the leading developer of music-based games, MTV Games, a division of MTV Networks within Viacom (NYSE: VIA, VIA.B), and Rhino Entertainment, a division of Warner Music Group (NYSE:WMG), announced a deal that will bring the legendary band Grateful Dead to the highly anticipated music videogame Rock Band. The iconic group is making 18 master recordings from its diverse catalog available as digitally distributed game levels following Rock Band’s release this holiday season. Among the songs available will be the classic Dead tracks“Truckin’,”“Uncle John’s Band,”“Touch of Grey,”“Sugar Magnolia,” and“Casey Jones.”
“Grateful Dead’s unique fusion of rock, folk, bluegrass, blues, and jazz challenged traditional musical boundaries and pushed the limits of creativity to produce a signature sound that is undeniably their own,” stated Paul DeGooyer, MTV's Senior Vice President of Audio, Home Video and Electronic Games.“With an enormous legion of fans all over the world, Rock Band will give players a chance to interact with the music of these beloved rock pioneers and experience what Grateful Dead did best - jam from the depths of their souls.”
Distributed by Electronic Arts (NASDAQ: ERTS), Rock Band is an all-new platform for music fans and gamers to interact with music like never before. The game challenges players to put together a band and tour for fame and fortune– all while learning to maste r lead/bass guitar, drums and vocals. Built on an unprecedented partnership with artists, record labels and music publishers, the music featured in Rock Band will span the full range of rock music and include original master recordings from the greatest songs and artists of all time.
“Grateful Dead, with their 30 year career and their timeless music, are the perfect addition to Rock Band,” says Mark Pinkus, Rhino’s Senior Vice President of Strategic Marketing, Custom Product&Sync Licensing.“It’s going to be a blast playing along to songs ranging from the Dead’s earliest hit‘Truckin’’ to their final hit‘Touch of Grey.’ I’m confident that Rock Band will be instrumental in introducing kids to the magical music of Grateful Dead.”
Grateful Dead’s journey ignited in San Francisco’s Haight and Ashbury di strict during the psychedelic‘60s. The band, well known for constantly touring, continued to spread their message of peace and love for another three decades with a devoted community of fans known as Dead Heads, many of whom traveled the country with them. Earlier this year, the Recording Academy awarded Grateful Dead a Grammy Lifetime Achievement Award for its contribution to the evolution of rock music.
Grateful Dead is the latest artist to join the vast musical downloadable multi-track master offerings of Rock Band, joining the list of epic artists such as Metallica and The Who’s iconic Who’s Next album, the first full album scheduled for downloadable content, in addition to the dozens of on-disc tracks spanning every genre of rock from alternative to classic to heavy metal.
Rock Band is slated for release on Xbox 360™ video game and entertainment system from Micro soft® and PLAYSTATION®3 computer entertainment system this Holiday 2007 in North America. For more information on Rock Band and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.
About MTV Networks:
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer pro ducts businesses andits more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About MTV Games:
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc:
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US . For more information please visit: http://www.harmonixmusic.com
Based in Burbank, California, Warner Music Group’s Rhino Entertainment serves as the central catalog development, licensing, soundtrack, and television marketing area for the corporation. Rhino develops, markets, and promotes both audio and video products from the vast WMG catalog and through new productions with established artists. The division is also responsible for lice3nsing WMG’s music for film, television, and video game uses, and for creating custom premium products.
About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video ga me systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
© 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band and all related titles and logos are trademarks of Harmonix Music Systems, Inc., a division of MTV Networks. Rock Band developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. All other marks are the property of their respective owners.
Harmonix Media Contact:
(209) 586-1495 x104