Players Invited to Create Eveningwear, Beachwear and Red Carpet Fashions Inspired by H&M and blockbuster video game franchise, The Sims 2
Chertsey, UK.—July 10, 2007— Today Electronic Arts Inc. (NASDAQ: ERTS), the world’s leading interactive entertainment software company, announced the final three design themes for The Sims™ 2 H&M® Fashion Runway, including“Night Out,”“Let’s Go to the Beach” and“Red Carpet”. The Sims 2 H&M Fashion Runway provides The Sims fans, designers and fashionistas alike the tools to create their very own fashions using The Sims 2 and the summer-themed collection The Sims 2 H&M Fashion Stuff pack. One lucky participant will have the opportunity to have their design produced by H&M and sold in stores worldwide!
The Sims 2 H&M Fashion Runway offers a unique opportunity for budding designers, fashion aficionados and The Sims fans to express their infinite creativity and personal fashion style. Using The Sims 2 for PC, players can create their own fashion designs, submit them online and enjoy the chance to see Sims wearing their creations in a virtual runway show broadcast on Yahoo!, http://uk.videogames.games.yahoo.com/specials/sims2-fashion-runway www.TheSims2FashionRunway.com and www.hm.com. Whether designing the latest fashions, viewing them on the virtual runway or voting on what should be the next hot design, anyone can participate The Sims 2 H&M Fashion Runway!
For each design theme, 12 designs will be selected and featured in a virtual runway show that to be broadcast online all summer long. Voting will then open up to The Sims 2 community ( www.thesims2.com), H&M Fans, and fashion enthusiasts everywhere, with top picks featured in a Grand Finale Fashion Runway Showcase. From Milan to Montreal, Miami to Madrid, fans around the world are encouraged to vote for their favorite design in The Sims 2 Fashion Runway Showcase beginning mid-July www.TheSims2FashionRunway.com. Submissions for the themes are as follows: eveningwear“Night Out” (July 7-13), swimwear“Let’s Go to the Beach” (July 14-20) and lastly, glamorous couture“Red Carpet” submissions (July 21-27).
For complete rules and more information on how to participate in this original, creative experience, go to www.TheSims2FashionRunway.com.
The Sims 2 H&M Fashion Stuff is available now on retail shelves across Europe and North American.
About The Sims
The Sims franchise celebrated its seventh anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The Sims Superstar and The Sims Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 13M units worldwide, it was the best selling PC game of 2004. The Sims 2 University shipped in March 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open for Business shipped in February 2006, The Sims2 Pets shipped in October 2006 andThe Sims™ 2 Seasons shipped in February 2007. Combined sales for the franchise are approximately 90M units life-to-date. For more information on The Sims 2, visit http://www.thesims2.co.uk and for more information on The Sims franchise titles, visit http://www.thesims.co.uk
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electonicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press
H&M Hennes&Mauritz AB (H&M) was established in Sweden in 1947. The company’s business concept is to offer fashion and quality at the best price. H&M is quoted on the Stockholm Stock Exchange. Today there are around 1,400 H&M stores in 28 countries. H&M has more than 60,000 employees and achieved sales including VAT in 2006 of SEK 80,081 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company’s clothing collections are created by its own designers, pattern makers and buyers. For further information visit www.hm.com.
EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. H&M (word mark)® is a trademark of H&M Hennes&Mauritz AB. All other trademarks are the property of their respective owners.