Upcoming Titles Have Potential To Account For One Third Of All Console New Release Sales In The U.S. During The Second Half Of The Year
BRISBANE, Calif.– July 9, 2007 - IGN Entertainment's GamerMetrics, the video game industry's leading business intelligence tool, revealed today that Halo 3, Madden NFL 08 and Grand Theft Auto IV will be the most sought-after and purchased games for the second half the year, according to the site’s proprietary data. Just in time for the year’s biggest gaming conference, Electronic Entertainment Expo (E3), GamerMetrics has put together a“Half-Year Preview” guide, which includes predictions for the highlights and lowlights of the coming months.
Among the highlights for the upcoming months, GamerMetrics predicts that Halo 3 will take home the prize of best-selling title of the year. While many analysts are accounting for a sure-fire hit with the upcoming Halo 3 release, GamerMetrics has also compiled a list of titles hoping to survive the pressure from Halo 3, Madden NFL 08 and Grand Theft Auto IV. With over 300 titles fighting for the remaining 70% of new console release sales, GamerMetrics is predicting the survivors will be: Guitar Hero III, Super Smash Bros. Brawl, Assassin’s Creed, Call of Duty 4: Modern Warfare, and Half-Life 2: The Orange Box.
"While many analysts and journalists are predicting Halo 3 to dominate the market once it is released, GamerMetrics is also focused on determining what games will thrive in spite of the hype and emerge as winners in the second half of the year," said Nick Williams, analyst, IGN GamerMetrics. "As the gaming industry continues to grow and develop, GamerMetrics will continue to evaluate the games and trends that are driving forces behind the video game industry’s success."
Beyond highlighting the most anticipated games of the coming months, GamerMetrics’“Half- Year Preview” also distinguished some key findings, including:
For more information on GamerMetrics or to obtain the complete GamerMetrics“Half-Year Preview” Guide, which includes the winners and losers for the upcoming months, please visit http://corpmedia.ign.com/corp/press_assets/GM_2H07Preview.pdf.
About IGN Entertainment
IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of May 2007, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web’s number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.
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Edelman for Fox Interactive Media