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2K SPORTS, GAMESTOP AND VIRGIN GAMING OFFER FAST-BREAK EXCITEMENT WITH THE‘NBA®2K12 $100,000 TIP OFF TOURNAMENT’

Best Ballers of 2K Sports‘NBA®2K12’ to Compete Online to Determine Who’s the King of the Court

On October 4, 2011 the world’s most acclaimed basketball video game series, NBA?2K12 from 2K Sports (PlayStation ?3 computer entertainment system&Xbox 360? video game and entertainment system from Microsoft), tips off.? Players who hit the court running and purchase their copy of the game at GameStop can register at Virgin Gaming to compete in the exclusive GameStop NBA?2K12 $100,000 Tip Off Tournament powered by Virgin Gaming for the chance to win a share of $100,000 in cash and prizes.? Never before has there been a better reason to hone your ball skills as quickly as possible.?

NBA?2K12 will be available for purchase in stores and online on October 4, 2011, with tournament registration beginning immediately upon release.? Pre-order the game now at www.gamestop.com, and visit http://virgingaming.com/tournaments/tip-off or http://gamestop.com/tournaments for additional tournament details and to pre-register for up-to-date tournament information and offers.? Don’t waste any time, this slam dunk event begins on October 15, 2011.

NO PURCHASE NECESSARY to enter into the Tournament. A purchase or payment of any kind will not improve your chances of winning. Valid only in the US (for purchase and mail in written request) and Canada (for mail in written request only) excluding residents of Arizona, Connecticut, Maryland, New Jersey, North Dakota, Tennessee, Vermont and the province of Quebec. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Tournament registration open from October 4, 2011 at 7:00 AM ET until October 28, 2011 at 11:59 PM ET. Tournament runs from October 15, 2011 at 7:00 AM ET to November 28, 2011 at 11:59 PM ET and will include a tournament qualifying period and a final round. Virgin Gaming has the right to change the dates and prizing as required. Good only for new purchases of NBA 2K12. Valid only at GameStop and www.GameStop.com. Offer may not be substituted, exchanged, sold or redeemed for cash or other goods or services. May not be combined with any other offer, gift card, rebate or discount coupon. Void where prohibited, taxed or restricted by law. Internet connection and EA account required. To be a member of virgingaming.com you must be 18+ and a legal resident of a location where Virgin Gaming offers skilled gaming services.

VIRGIN and the Virgin Signature logo are trademarks of Virgin Enterprises Limited and are used under license.

? 2005-2011 Take-Two Interactive Software and its subsidiaries. All rights reserved. 2K Sports, the 2K Sports logo, and Take-Two Interactive Software are all trademarks and/or registered trademarks of Take-Two Interactive Software, Inc. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrights designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc.? 2011 NBA Properties, Inc. All rights reserved.

? 2011 by GameStop?. All rights reserved. GameStop is a registered trademark of GameStop, Inc. "Power to the Players" is a registered trademark of Elbo Inc.

CONTACT:????????? Matt Schlosberg

??????????????????????? matt@highwatergroup.com

??????????????????????? (212) 338 0077 x. 102

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