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2K's BioShock Available For Pre-Order On IGN Entertainment's Direct2Drive

Highly Anticipated First-Person Shooter Will Be Available Immediately at Retail and Online on August 21

BRISBANE, Calif.– August 16, 2007– Direct2Drive, IGN Entertainment’s digital retail store, today announced that 2K’s highly anticipated first-person shooter BioShock, is now available for pre-order and will be available for digital download in conjunction with the game’s North America retail release on August 21 and European release on August 24. BioShock will be available via Direct2Drive both in North America ( https://www.direct2drive.com) and the UK ( http://www.direct2drive.co.uk).

BioShock is a first-person shooter that lets players do things never before possible in the genre. Nearly everything in the game can be turned into a weapon; players can biologically modify their bodies with plasmids, hack devices and systems, upgrade weapons, craft new ammo variants, and experiment with different battle techniques. With multiple avenues for surmounting challenges, no encounter ever plays out the same and no two gamers will play BioShock the same way.

“BioShock is a highly anticipated, award-winning title that we are proud to make available immediately to gaming enthusiasts on Direct2Drive,” said Jamie Berger, SVP Consumer Products&Technology for IGN Entertainment.“This is an incredible title to add to our leading library of content and we’re excited to make it available to gamers online on the same day and date that they can buy it in retail stores.”

At this year’s E3, BioShock garnered top honors from both IGN and GameSpy, including winning the“Best PC Game” category on both gaming sites. It was also awarded top honors in IGN’s“Best Artistic Design” category and GameSpy’s“Xbox 360 Game of Show” and“Best of Show” categories. Additionally, it received Runner-Up accolades in IGN’s“Best First-Person Shooter” category and was nominated in IGN’s“Overall Game of the Show” category.

Since launching in October 2004, Direct2Drive has allowed gamers to conveniently purchase and download the latest premium games from the world’s top publishers. Through this recent partnership with 2K Games, Direct2Drive continues to achieve its goal to provide users a one-stop shop to find digital content from the broadest selection of premium gaming franchises and publishers.

Consumers can pre-order BioShock today at http://www.direct2drive.com. BioShock is rated“M” (Mature) by ESRB with an MSRP of $49.99.

2K Games is a publishing label of Take-Two Interactive Software, Inc. (TTWO).

About Direct2Drive

Direct2Drive (D2D) is IGN Entertainment's digital download store ( http://www.direct2drive.com). Launched in October 2004, D2D allows consumers to conveniently purchase and download the latest premium video games, feature films, popular TV shows and anime titles directly from the Web to their desktops. D2D's AAA roster of leading game publishers includes Atari, Activision, Blizzard Entertainment, Eidos, Electronic Arts, Namco, NCsoft, SEGA, Sony Online Entertainment, 2K Games, Ubisoft and Vivendi Universal Games. In addition, Twentieth Century Fox, Lionsgate and Starz Media are making blockbuster movies TV shows top anime titles available to users directly via the D2D platform.

About IGN Entertainment

IGN Entertainment, a unit of Fox Interactive Media, Inc.,is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of May 2007, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

All trademarks and copyrights contained herein are the property of their respective holders.

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Media Contact:

R?na Grant

Edelman for Fox Interactive Media

415-486-3211

rena.grant@edelman.com

Alison Kurtz

Fox Interactive Media

310-969-7876

alison.kurtz@fox.com

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