Publishers get single contact for cross media advertising solutions
31/05/07– Future, the special-interest media group, has today announced a comprehensive restructure of its UK games ad sales team, with immediate effect.
Enabling software publishers to access Future’s complete portfolio of the UK’s leading games magazines, websites and live events from a single contact, advertisers will be able to book the most comprehensive media solutions available to the games market, through their Ad Manager.
Alongside Future’s respected print and online offerings, advertisers will be able to access the company’s growing roster of live shows and events, including the legendary Golden Joystick Awards, and the Metal Hammer Golden Gods, supported this year by Activision’s Guitar Heroes.
The restructured games ad sales team is headed up by the newly appointed Ad Director– Games and Digital, Ryan Ferguson and Group Account Manager, Charlie Oakman, and is strengthened by the addition of three new Advertising Managers; Lara Bakshi, Marie Brewer and Dudley Rochelle, who move from other portfolios within Future’s ad sales outfit.
As the media landscape continues to diversify, Future now offers cross-platform campaigns to its clients in order to add value to any marketing activity. Recently, the company ran a campaign for Intel’s Core 2 Duo Extreme gaming processor driving reach to over 5.5 million users/readers, which ran across Future’s magazine and website portfolio, as well as the creation of a specially-skinned version of www.gamesradar.com and two multiplayer gaming events organised and promoted by Future.
Future’s Ad Director for Games and Digital, Ryan Ferguson said:
"In an ever-changing games industry, Future's newly refocused ad sales team fits the needs of games publishers. More than ever before, our clients want to reach the gaming audience throuhg multiple media channels. Future are the only targeted media owner than can offer digital, magazines, mobile, contract publishing and events as part of an overall campaign. Our clients want to access all media solutions from a single point of contact , and we've made this happen. As well as bringing some incredibly experienced Ad Managers onboard to compliment our team, it will become even easier for Future to creative effective and innovate advertising solutions across all platforms."
Future plc is an international special-interest media group with offices in the UK, US and France. Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the technology, games, music, automotive and sports sectors. Over 130 international editions of Future's magazines are published under licence by publishing partners in 30 other countries around the world. Future employs around 1,450 people worldwide. The company is listed on the London Stock Exchange (symbol FUTR).
For more information
Will Guyatt, Media Relations Manager, 01225 822517