Zynga revenues could top $400m

Zynga revenues could top $400m

By Rob Crossley

December 1st 2010 at 3:21PM

Social game giant took in over $200 million last year, according to independent data revealed to Develop

Social game giant Zynga could be on the verge of surpassing revenues of $400 million for the calendar year, independent data and user trends suggest.

IHS Screen Digest games analyst Piers Harding-Rolls has revealed some of his firm’s own research data to Develop, and calculates that the Facebook games group took in over $200 million in 2009.

He adds that the firm’s monthly active user volume has more than doubled in the last year alone.

That could mean the Farmville developer, co-founded by entrepreneur Mark Pincus in 2007, will have recorded over $400 million by the end of December. That alone would make it one of the game industry’s fastest growing companies of all time.

Zynga, which was recently valued above $5 billion – more than the longstanding publisher EA – has embarked on an unprecedented expansion operation in the last twelve months, opening studios across the US, in Japan, China, India and European nations such as Germany and Ireland.

The privately held firm’s revenues have never been disclosed, while its profit margin is a source of debate among city analysts. The expense of its buyout spree, aggressive hiring and studio expansion remains unclear.

The firm recently announced it will launch one of its most popular titles, Farmville, onto Japan’s most popular social networking service, Mixi.

Mixi’s monthly active users have reached the 14 million mark.

By the last count, Zynga's workforce was above 1,200.