Zynga lost half its active userbase in one year

Zynga lost half its active userbase in one year
Craig Chapple

By Craig Chapple

April 25th 2014 at 2:30PM

But social firm halted player exodus during the last quarter

Zynga has lost nearly half of its daily active userbase and more than half of its monthly active users in the last year.

Figures in the mobile and social gaming firm’s latest financial report show that the current number of daily active users is at 28 million, up from 27 million in the three months ending December 31st.

This though is just over half of the 52 million DAUs the company reported in the first quarter of 2013.

The number of monthly average users has risen ten per cent to 123 million however.

But this too has dropped significantly since the start of 2013, when Zynga had 253 million active users playing its games each month – a quarter of a billion.

A look at the 2012 first quarter fiscal results also shows that at that time Zynga boasted 292 million monthly active users and 65 million daily active users.

Despite the exodus, player losses have now stopped and are showing early signs of recovery, thanks in part to the company’s acquisition of UK developer and tools firm NaturalMotion and its popular mobile titles My Horse and CSR Racing.

As reported yesterday, Zynga posted a $61m loss for Q1, down from the profit of $4m it made during the same period last year. Similar financial losses are also predicted for the next quarter.