Zynga in '$150m bidding war' for Draw Something

Zynga in '$150m bidding war' for Draw Something

By Rob Crossley

March 20th 2012 at 9:58AM

Multiple parties said to be interested in new mobile and Facebook sensation

Omgpop, the New York studio that broke onto the scene with Pictionary-like app called Draw Something, is reportedly being offered upwards of $150 million to sell off the company.

Zynga is said to in a bidding war with several other wealthy players in the social games space, though rival would-be suitors have yet to be named.

The price war for Omgpop has raised the studio’s value to $150 million, according to Business Insider, though that number is said to be too low.

An anonymous source, said to be familiar with the situation, claims that “everyone is making a move” for Omgpop.

Draw Something, which brings Pictionary-like play to mobiles, browsers and tablets, is today the most popular gaming app on Facebook with 12.2 million daily active users (DAU) recorded.

Words With Friends, which gave its operator Zynga a spell dominance on the Facebook app chart, now sits behind the new trailblazer with 8 million DAU.

At the time of going to press, Draw Something is the number one App Store item on all iPhone and iPad charts, including ‘Top Paid’, ‘Top Free’ and ‘Top Grossing’.

The game tasks players with guessing a word by observing a simple image drawn by their chosen partner.

The financial success of Draw Something has fast become a matter of intense speculation. It is believed the game’s creators – the New York based Omgpop – is making more than $100,000 in revenue per day.