MCV/DEVELOP News, events, research and jobs from the games industry
On Wednesday, April 24th, Develop and sister title Mobile Entertainment will host the inaugural InMobi Developer Party at London’s Grace Bar, where developers will be given the chance to win a Marmalade License and an iPad Mini*.
The strictly developer-only event will see some of the biggest names from across the mobile app developer ecosystem come together under one roof for an evening of unparalleled new business and networking opportunities.
Specialists from InMobi will be in attendance on the night to discuss how it is continuing to grow revenues from mobile apps, as well as to impart its unique first-hand insights and expertise.
Among those already confirmed to attend the InMobi Developer Party are Google UK, Unity, Affinity Studios, BigBit, BlackBerry, Gamesys, Switchfire, Flippin Pixels, Orange Labs UK, Combination Studios, and Remode Studios.
Over the past year, InMobi has made number of significant strides in its bid to support the app development market. The firm recently launched its App Publish distribution platform, while its general manager of performance for EMEA, Edward Laws, spoke to ME just last week about how anyone can succeed in today’s app developer ecosystem.
Commenting on the upcoming InMobi Developer Party, Laws said: "Mobile apps are growing exponentially in terms of download volumes and user engagement. However, for many developers there are still significant challenges acquiring new high-quality users. With global revenue from app stores set to hit $25 billion this year, and with increasing in-app purchase opportunities, now is the time for developers to start prospering.
"We’re really excited about our first developer meet-up with Mobile Entertainment and Develop on April 24th, and sharing best practice on how to acquire, engage and monetise users on a global scale."
To reserve your place at the InMobi developer party, email katy.phillips@intentmedia.co.uk.
Once again, please be reminded that this is a developer-only event.
InMobi Developer Party details:
Date: Wednesday, April 24th
Location: Grace Bar, Piccadilly, London – http://www.gracebar.co.uk/location/
Timings: 6.30 p.m. til late
Refreshments: Food and drinks will be provided courtesy of our event sponsor InMobi.
*To be in with a chance of winning the Marmalade Licence and an iPad Mini, attendees will need to submit an idea for a useful and addictive app that users will want and/or need each day. The competition will be judged by InMobi and Marmalade, with the lucky winner being announced on the night.
