VR and AR specialist Kuju partners with Ralph Creative

VR and AR specialist Kuju partners with Ralph Creative
Sean Cleaver

By Sean Cleaver

July 27th 2017 at 12:29PM

Developers of The Chainsmokers VR experience will working with the creative agency responsible for many Netflix campaigns

Virtual and augmented reality development specialists Kuju have teamed up with the London-based creative agency, Ralph Creative to create new bespoke experiences for any platform.

Kuju's most recent project, The Chainsmokers VR, saw a partnership with Sony Music and artist duo The Chainsmokers to create a remix experience for the PlayStation VR platform. Ralph Creative, who have done many social campaigns for Netflix, Sony and popular artists Little Mix, hope the partnership will allow the two to become a 'one stop shop' for creating VR or AR experiences for any suitable platform.

"Working with Kuju is hugely exciting," said Ralph Creative founder, Chris Hassell. "We knew we wanted to find a partner that had true game development experience but never thought we’d find someone with such a pedigree, with many years of VR experience across many platforms."

“When Ralph first approached us about a collaboration on The Chainsmokers’ VR experience it seemed a great fit – our interactive entertainment background in music and VR, alongside their impressive expertise in brands," said Brynley Gibson, Kuju's head of studios. "We found in Ralph kindred spirits with a passion for creating cool innovative projects and we’re looking forward to showing the world what we will come up with next.”

The Chainsmokers' VR experience was launched at the SXSW Festival in Austin, Texas earlier this year to promote the music single, Paris. Some of Kuju's other work over its 15 year life includes work on the Marvel: Ultimate Alliance series and Guitar Hero Live. Kuju also recently hired Mick Morris to oversee business development for the work for hire studio.