Virtual goods make up a third of Mindjolt's revenues

Virtual goods make up a third of Mindjolt's revenues
Craig Chapple

By Craig Chapple

September 15th 2011 at 3:43PM

Studio shifts focus away from advertising support

Mindjolt’s sales of virtual goods now make up “nearly a third” of its total revenues, the studio has said.

The developer states it has “transformed” its revenue model by shifting the emphasis from advertising support to a focus on virtual goods.

“Five months ago, we had minimal mobile presence, and derived little revenue from virtual goods,” said MindJolt CEO Chris DeWolfe.

“Our mobile studio is producing great content, which combined with our massive distribution allows us to create hits. This has transformed our business from an ad based model to one that now derives a significant percentage our revenue through virtual goods.”

The studio, which claims to have 70 million installs on social platforms, has also today announced the releases of Warp Dash, Master Shot, DressUp!-Fashion and Mini Café on the app store.